Rolex Lady-Datejust 31 31 mm 278241WRO Steel/Rose Gold White

The Rolex Lady-Datejust is one of the most enduring icons in watchmaking history, tracing its roots to 1957 when Rolex introduced the first 31mm Datejust sized specifically for women—extending the legacy of the original 1945 Datejust, the first self-winding waterproof watch to display the date in a magnified window on the dial. Decades later, the collection continues to set the standard for refined, dressy-yet-functional timekeeping. Reference 278241WRO sits firmly within this distinguished lineage, representing the modern interpretation of a watch that has graced the wrists of style icons and professionals alike for generations.

At 31mm, the case of the Lady-Datejust 278241WRO occupies the ideal middle ground for wearers who appreciate presence without bulk. The combination of Oystersteel—Rolex's proprietary 904L stainless steel renowned for its corrosion resistance and exceptional polish—with 18k Everose Gold hardware creates a two-tone aesthetic that is both contemporary and classic. Everose Gold is Rolex's exclusive rose gold alloy, engineered to resist fading over time, meaning the warm blush tone you see on the bezel and bracelet center links will remain consistent for years of daily wear.

The smooth domed bezel in 18k Everose Gold is a defining detail of this reference, offering a polished, uninterrupted arc that frames the white dial with quiet luxury rather than sporty functionality. The white dial provides a crisp, legible canvas that catches and reflects light beautifully throughout the day. Paired with the three-link Oyster bracelet—arguably the most recognized watch bracelet in the world—the 278241WRO achieves a cohesive, integrated look that flows seamlessly from case to wrist.

Powering the watch is an automatic movement, ensuring the Lady-Datejust 278241WRO winds itself through the natural motion of the wearer's wrist. Rolex's automatic movements are celebrated for their precision, reliability, and chronometric performance, and the Lady-Datejust line benefits from generations of in-house refinement. The watch also carries a water resistance of 100 meters (330 feet) thanks to the Oyster case construction—screw-down crown included—making it far more resilient than a typical dress watch and genuinely suitable for everyday life.

The Lady-Datejust 31 ref. 278241WRO is an exceptional choice for the discerning buyer who values understated elegance, proven durability, and the unmatched prestige of the Rolex name. Whether you are adding to a collection, marking a milestone, or searching for a reliable daily companion that will only appreciate in cultural value over time, this reference delivers on every dimension. Bizak & Co. invites you to explore this stunning piece and reach out directly—our team is committed to providing a transparent, knowledgeable, and personalized buying experience for every client.