Rolex Lady-Datejust 31 31 mm 278243CDJ Steel/Yellow Gold Champagne

The Rolex Lady-Datejust 31 is one of the most enduring expressions of refined horological elegance in the watchmaking world. Introduced as an evolution of the original Datejust — itself the world's first self-winding waterproof chronometer wristwatch with a date window — the Lady-Datejust carries forward a legacy of precision and style that spans decades. The 31mm case size occupies a versatile middle ground, larger than a strictly dress watch yet perfectly proportioned for a wide range of wrist sizes, and it has become the definitive choice for collectors who want substance and sophistication in equal measure.

Reference 278243CDJ exemplifies the Lady-Datejust's signature two-tone aesthetic, blending Oystersteel with warm 18k yellow gold across the case, bezel, and bracelet. The yellow gold domed bezel — a clean, unadorned profile that frames the dial without competing with it — lends the piece a quietly luxurious character that distinguishes it from bezel-set gem variants in the lineup. This is a watch designed to be noticed by those who know.

The champagne dial is among the most sought-after dial choices in the Lady-Datejust family, prized for the way its warm golden tone shifts from honeyed amber to soft ivory depending on the light. Against the yellow gold elements of the case and Jubilee bracelet, the champagne dial creates a harmonious, monochromatic warmth that feels simultaneously classic and contemporary. The date aperture at three o'clock, magnified by Rolex's iconic Cyclops lens, ensures instant legibility without disrupting the dial's balanced symmetry.

Beneath the Oyster case, the watch is powered by a certified automatic movement — the hallmark of Rolex's commitment to in-house mechanical excellence. The Oyster case provides water resistance to 100 meters (330 feet), a specification that far exceeds everyday demands and underscores Rolex's philosophy that a dress watch should never compromise on robustness. The five-link Jubilee bracelet, patented by Rolex in 1945 and refined continuously since, delivers a supple, luxurious drape on the wrist that remains one of the brand's most beloved bracelet designs.

This example is offered in brand-new condition, complete with box and papers, giving the buyer full confidence in authenticity, traceability, and long-term value. A brand-new Lady-Datejust 31 in steel and yellow gold with a champagne dial is a perennially liquid reference — sought by first-time Rolex buyers and seasoned collectors alike — which speaks to its staying power as both a wearable daily companion and a considered investment.

At Bizak & Co., every watch is certified authentic before it reaches our clients. Whether you are buying your first Rolex or adding a classic two-tone Lady-Datejust 31 to a growing collection, our team is here to provide a transparent, knowledgeable purchase experience. Browse reference 278243CDJ for sale online at bizakandco.com or reach out directly — we would love to help you acquire this iconic timepiece with confidence.