Rolex Lady-Datejust 31 31 mm 278243DGRDVIJ Steel/Yellow Gold Grey

The Rolex Lady-Datejust is one of the most storied watches in horological history, having debuted in 1957 as the first self-winding, waterproof, and date-displaying wristwatch scaled specifically for women. Over seven decades the model has remained the definitive expression of Rolex's commitment to precision and elegance at a feminine proportion, and the 31mm case introduced in recent generations occupies a sweet spot between the classic 28mm Ladies and the larger Datejust 36, making it equally popular among women who prefer a slightly more substantial presence and men who appreciate a refined, slender aesthetic.

The reference 278243DGRDVIJ pairs Rolex's proprietary Oystersteel — a 904L stainless steel alloy prized for its exceptional corrosion resistance and mirror-bright polish — with 18k yellow gold on the bezel, crown, and Jubilee bracelet center links. This two-tone configuration, historically known in Rolex parlance as Rolesor, has been a signature of the Datejust family since the 1940s and remains one of the most recognizable luxury watch aesthetics in the world. The yellow gold domed bezel adds an understated classical touch that contrasts beautifully against the steel case flanks.

The grey dial is a particularly compelling choice for this reference. Grey occupies a versatile middle ground between the formality of a silver dial and the boldness of darker hues, catching light in a nuanced, almost chameleon-like way that shifts from slate to silver depending on the environment. Combined with the warm tones of the yellow gold indices and hands, the grey surface creates a quietly luxurious palette that transitions effortlessly from boardroom attire to evening wear.

The five-piece-link Jubilee bracelet, introduced by Rolex in 1945 specifically for the Datejust, is widely regarded as one of the most comfortable and elegant metal bracelets ever produced. Its finely crafted center links drape gracefully around the wrist, and on this reference the Rolesor execution — alternating polished yellow gold center links with brushed steel outer links — elevates the bracelet to a jewel-like level of finish. The watch is also water resistant to 100 meters (330 feet), meaning it can accompany an active lifestyle without compromise. Powering the watch is Rolex's automatic movement, delivering the precise, self-winding performance that has defined the Datejust for generations.

Purchasing this brand-new Rolex Lady-Datejust 31 reference 278243DGRDVIJ from Bizak & Co. means acquiring a certified authentic timepiece backed by our rigorous authentication standards. Bizak & Co. specializes in new and pre-owned luxury watches for discerning collectors across the United States, offering competitive pricing and knowledgeable personal service. Whether you are buying your first Rolex or adding a statement two-tone piece to an established collection, the Lady-Datejust 31 in grey with yellow gold Rolesor is a timeless investment that will retain its desirability for decades to come. Reach out to our team at bizakandco.com to confirm availability, discuss pricing, or arrange a purchase today.