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Rolex Lady-Datejust 31 31 mm 278243OGRDVIJ Steel/Yellow Gold Green

Rolex Lady-Datejust 31 31 mm 278243OGRDVIJ Steel/Yellow Gold Green

$13,949.00 $14,999.00

*As with all fine timepieces, prices and availability are subject to market conditions and do not constitute a binding agreement.

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Rolex Lady-Datejust 31 31 mm 278243OGRDVIJ Steel/Yellow Gold Green

Rolex Lady-Datejust 31 31 mm 278243OGRDVIJ Steel/Yellow Gold Green

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Rolex Lady-Datejust 31 31 mm 278243OGRDVIJ Steel/Yellow Gold Green

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Rolex Lady-Datejust 31 31 mm 278243OGRDVIJ Steel/Yellow Gold Green · $

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The Rolex Lady-Datejust 31 reference 278243OGRDVIJ is a brand-new 31mm two-tone watch crafted in Oystersteel and yellow gold, presenting a vivid green dial framed by a yellow gold domed bezel and worn on an elegant Jubilee bracelet. Certified authentic and offered for sale at Bizak & Co., this reference unites Rolex's signature date complication with a striking color story that reads equally well in boardroom and social settings.

Reference 278243OGRDVIJ stands out for its harmonious pairing of warm yellow gold accents against the cool resilience of Oystersteel, all anchored by a rich green dial that has become one of the most sought-after color choices in the current Rolex lineup. Contact Bizak & Co. today to buy this Lady-Datejust 31 online or learn more about our certified authentication process.

Compare it across every Lady-Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Lady-Datejust is one of the most enduring icons in fine watchmaking, having defined what a luxury dress watch for women could look like since its introduction in 1957 as the first self-winding waterproof watch scaled specifically for the female wrist. Across decades it has remained the reference point against which other watches in its category are measured, and the current 31mm generation—represented here by reference 278243OGRDVIJ—distills everything that made the original compelling while adding the refinement and material quality of contemporary Rolex manufacture.

At 31mm the case occupies a sweet spot between the slender 28mm Lady-Datejust and the full-size 36mm Datejust, offering a diameter that sits gracefully on a range of wrist sizes without sacrificing legibility or presence. The case and bracelet are constructed in a two-tone combination of Oystersteel—Rolex's proprietary corrosion-resistant steel alloy—and yellow gold, a pairing that instantly signals luxury without the full weight of an all-gold watch. The yellow gold domed bezel traces a clean, rounded arc that focuses the eye squarely on the dial.

The green dial of this 278243OGRDVIJ is the defining visual statement of the piece. Green has emerged as one of Rolex's most celebrated dial colors, projecting an air of confident individuality that complements the warmth of yellow gold in a way few other hues can. The Jubilee bracelet—a five-piece link design created by Rolex in 1945 specifically to accompany the original Datejust—echoes that blend of steel and gold across the wrist and provides the supple, fluid drape that makes the watch feel as comfortable as it looks refined.

Power comes from an automatic movement, and the watch carries a water resistance rating of 100 meters (330 feet), underscoring that this is a genuine Rolex tool watch at heart, not merely a jewel for special occasions. The Oyster case construction, the screw-down crown, and that water resistance figure mean the Lady-Datejust 31 can accompany its wearer through daily life without reservation, from morning to evening, from the office to the pool deck.

Bizak & Co. presents this Rolex Lady-Datejust 31 reference 278243OGRDVIJ in brand-new, certified authentic condition. Whether you are buying your first Rolex or adding a landmark two-tone piece to a mature collection, this reference delivers exceptional value, immediate wearability, and the kind of long-term appreciation that Rolex watches are known for. Reach out to our team at bizakandco.com to purchase online or to ask any questions before you buy—we are here to make the acquisition as enjoyable as the watch itself.

Technical Details

Reference Number 278243OGRDVIJ

Model Family Lady-Datejust 31

Movement Automatic

Case Material Two-Tone

Bracelet Material Two-Tone

Dial Green

Case Dimension 31mm

Year 2025

Condition Brand New

Box & Papers Not Specified

FAQ

1. What makes the Rolex Lady-Datejust 31 ref. 278243OGRDVIJ special?
Reference 278243OGRDVIJ combines Oystersteel and yellow gold construction with a vivid green dial and a yellow gold domed bezel—a color and material pairing that is among the most visually distinctive in the current Lady-Datejust lineup. The Jubilee bracelet in matching two-tone metal ties the design together and adds a layer of historical authenticity, as it was purpose-built for the Datejust family.

2. What movement powers this Lady-Datejust 31?
This watch is equipped with a Rolex automatic movement, meaning it winds itself through the natural motion of the wearer's wrist and requires no battery. Rolex automatic calibers are manufactured in-house and are known for their precision, durability, and long-term serviceability.

3. What is the case size of the Lady-Datejust 278243OGRDVIJ?
The case measures 31mm in diameter, placing it in Rolex's mid-size Lady-Datejust tier between the 28mm and 36mm references. This diameter is versatile enough to suit a wide range of wrist sizes while still offering excellent dial legibility and a commanding wrist presence.

4. Is the Lady-Datejust 31 suitable for everyday wear?
Absolutely—the Lady-Datejust 31 is built to Rolex's full Oyster standard, including 100 meters (330 feet) of water resistance and a screw-down crown, making it genuinely robust for daily use. Its classic proportions and timeless styling also mean it transitions seamlessly from casual daywear to formal occasions.

5. What are the dial and case materials on this reference?
The dial is finished in a rich green, one of Rolex's most sought-after color options, and is framed by a yellow gold domed bezel. The case itself is crafted in Oystersteel—Rolex's corrosion-resistant proprietary steel alloy—combined with yellow gold accents, and it is worn on a Jubilee bracelet in the same two-tone combination.

6. Is this a good investment and how can I buy it from Bizak & Co.?
The Lady-Datejust in two-tone steel and yellow gold with a green dial is a highly desirable configuration that retains strong collector and resale interest. You can buy this certified authentic, brand-new reference 278243OGRDVIJ directly at bizakandco.com or by contacting the Bizak & Co. team, who are ready to assist with any questions before you complete your purchase.

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