Rolex Lady-Datejust 31 31 mm 278245RRDVIP Rose Gold Rhodium

Name: Rolex Lady-Datejust 31 31 mm 278245RRDVIP Rose Gold Rhodium
Brand: Rolex
SKU: 278245RRDVIP
Price: 30225.0 USD
Availability: InStock

$30,225.00 ~~$32,500.00~~

*As with all fine timepieces, prices and availability are subject to market conditions and do not constitute a binding agreement.

By Rolex

Sell or Trade

By appointment only in Miami Beach
100% Certified Authentic
Bizak & Co. Warranty

Speak with a Bizak & Co. specialist about this piece

WhatsApp|Call or Text

The Rolex Lady-Datejust 31 ref. 278245RRDVIP is a 31mm rose gold dress watch featuring a lustrous rhodium dial, a smooth domed rose gold bezel, and the iconic President bracelet. Its automatic movement and 100-meter water resistance make it as capable as it is refined.

Reference 278245RRDVIP stands out for its harmonious all-rose-gold presentation paired with a cool rhodium dial—a combination that exudes understated luxury on the wrist. Contact Bizak & Co. today to learn more or buy this Lady-Datejust 31 online.

Compare it across every Lady-Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

Not the exact one you’re looking for?

Source your dream watch

The Rolex Lady-Datejust 31 is one of the most enduring expressions of feminine watchmaking in the world. Introduced as an evolution of the original Datejust—itself the first self-winding waterproof wristwatch to display the date in a window on the dial—the Lady-Datejust has been refined over decades into a watch that pairs impeccable proportions with genuine horological substance. At 31mm, this reference occupies the sweet spot between the petite 28mm and the mid-size 36mm, giving it a presence that reads clearly on the wrist without overwhelming a slender frame.

Reference 278245RRDVIP is crafted entirely in 18k Everose gold, Rolex's proprietary rose gold alloy developed to resist fading and maintain its warm blush tone over a lifetime of wear. The smooth domed bezel eschews gemstone or fluted decoration in favor of a clean arc of polished rose gold, amplifying the watch's cohesive, monochromatic elegance. Every surface of the case is finished with the meticulous alternation of polished and brushed surfaces that Rolex has perfected over generations.

The rhodium dial is the centerpiece of this reference. Rhodium—a rare platinum-group metal—imparts a cool silver-grey sheen that creates a compelling contrast against the warm rose gold case and bracelet. The dial is understood to feature Roman numeral hour markers and a diamond-set VI index, adding a subtle jewel accent without overpowering the dial's refined composure. The characteristic Rolex date aperture with its magnifying Cyclops lens sits at three o'clock, instantly legible and true to the Datejust lineage.

Power comes from Rolex's in-house automatic movement, a self-winding caliber certified as a Superlative Chronometer to Rolex's own standards of precision—more stringent than COSC certification—and the watch is water-resistant to 100 meters (330 feet), meaning it handles everyday splashes, rain, and swimming with ease. The President bracelet, originally introduced in 1956 for the Day-Date and later extended to the Lady-Datejust, completes the package: its semi-circular three-piece links are finished in matching rose gold and secured by a concealed Crown Clasp, creating a seamless, jewel-like flow around the wrist.

Bizak & Co. is a trusted pre-owned and grey-market luxury watch dealer offering clients access to sought-after Rolex references like the Lady-Datejust 31 278245RRDVIP. Whether you are adding a cornerstone timepiece to your collection or searching for the perfect gift, our team is ready to assist. Browse our inventory at bizakandco.com or reach out directly—we make buying a Rolex online straightforward, transparent, and rewarding.

Reference Number 278245RRDVIP

Model Family Lady-Datejust 31

Movement Automatic

Case Material Rose Gold

Bracelet Material Rose Gold

Dial Rhodium

Case Dimension 31mm

Year 2025

Condition Brand New

Box & Papers Full Set

1. What makes the Rolex Lady-Datejust 31 ref. 278245RRDVIP special?
Reference 278245RRDVIP combines an all-rose-gold case and President bracelet with a cool rhodium dial and smooth domed bezel, creating a harmonious contrast that sets it apart from diamond-bezel or two-tone variants. The subtle diamond-set VI index adds a hint of jewelry without compromising the dial's elegance. It is among the most refined expressions of the Lady-Datejust 31 family.

2. What movement powers the Rolex Lady-Datejust 31 278245RRDVIP?
This Lady-Datejust 31 is equipped with an in-house Rolex automatic self-winding movement certified as a Superlative Chronometer, meaning it meets Rolex's proprietary accuracy standard of ±2 seconds per day after casing. The movement winds itself through the natural motion of the wearer's wrist via a perpetual rotor. No specific caliber number has been confirmed for this listing, so we recommend contacting us for the latest details.

3. What is the case size of the Lady-Datejust 278245RRDVIP?
The case measures 31mm in diameter, placing it between Rolex's 28mm and 36mm Datejust offerings. This size is a versatile choice that wears elegantly on a range of wrist sizes while still providing excellent dial legibility. The oyster case is crafted entirely in 18k Everose gold.

4. Is the Rolex Lady-Datejust 31 suitable for everyday wear?
Absolutely—the Lady-Datejust 31 is engineered for daily use, with a water resistance of 100 meters (330 feet) and a screw-down Oyster crown that protects the movement from moisture and dust. The Oyster case and President bracelet are built to Rolex's exacting durability standards, making this watch equally at home at a formal dinner or an active weekend. Its automatic movement keeps it running as long as it is worn regularly.

5. What dial and material does the 278245RRDVIP feature?
The dial is finished in rhodium, a rare platinum-group metal that gives it a distinctive cool silver-grey tone that contrasts beautifully with the warm 18k Everose gold case. The smooth domed bezel and President bracelet are also crafted in Everose gold, creating a unified rose-gold-and-rhodium palette. Roman numeral hour markers and a diamond VI index complete the dial's refined aesthetic.

6. How can I buy the Rolex Lady-Datejust 31 278245RRDVIP from Bizak & Co.?
You can shop this reference directly at bizakandco.com or contact our team to ask about availability, condition details, and pricing. Bizak & Co. is a reputable grey-market luxury watch dealer—not an authorized Rolex dealer—offering a curated selection of Rolex watches for sale online with a focus on transparency and client satisfaction. Reach out today and our specialists will guide you through the purchase process.

Certified Authenticity

Each watch we sell comes with original box & papers.

Real Family Business

You're buying from genuine people, 30 years in business.

Bizak & Co. Warranty

Every watch is checked by us before shipping.

5 Years Warranty

Every watch you buy from us is backed by our 5-year warranty—because luxury should come with long-term peace of mind.

If anything goes wrong mechanically due to a manufacturing issue, we’ll take care of it. No stress. No surprises.

Because trust isn’t built in a transaction—it’s built over time.

90 Day Return Policy

Our costumers trust us and we trust them. That's why we're boldly presenting the best return policy in the industry.

We take all the risk so you don't have to.

Signature personal delivery service

For high-value orders, we offer our exclusive Signature Personal Delivery—where one of our team members personally flies out to hand-deliver your watch.

Because some pieces deserve more than just shipping—they deserve a handshake.