Rolex Lady-Datejust 31 31 mm 278271ARDVIO Steel/Rose Gold Aubergine

The Rolex Lady-Datejust 31 is one of watchmaking's most enduring icons, tracing its lineage directly to 1945 when Rolex introduced the original Datejust as the first self-winding wristwatch to display the date in a window on the dial. Over decades the collection has expanded to serve a broader range of wrist sizes, and the 31mm case has become the definitive choice for those who want the full Datejust experience — balanced proportions, a legible date aperture, and unmistakable Rolex identity — in a size that sits elegantly without overpowering.

Reference 278271ARDVIO achieves its visual drama through a deliberate interplay of materials. The 31mm Oyster case is constructed in Oystersteel, Rolex's proprietary grade of 904L stainless steel celebrated for its exceptional corrosion resistance and high-polish brilliance, while the bezel, crown, and bracelet center links are rendered in 18k Everose gold — Rolex's exclusive rose-gold alloy formulated to retain its warm blush tone over a lifetime of wear. The combination is unmistakably luxurious without being ostentatious.

The defining character of this reference is its aubergine dial. Aubergine — a deep, saturated purple-burgundy reminiscent of the skin of an eggplant — is among the most sought-after dial colors in the Datejust lineup precisely because it occupies a rare middle ground: rich enough to read as a statement piece in evening light yet muted enough to complement everyday attire. Paired with the 18k Everose gold fluted bezel, the warm metal tones draw out the purple's underlying red registers, creating a chromatic dialogue that rewards close attention.

Beneath the case, an automatic movement drives the watch with the reliability Rolex is universally recognized for. The Oyster bracelet — Rolex's hallmark three-piece link construction — provides a secure, comfortable fit and is finished in matching Oystersteel and Everose gold to maintain aesthetic continuity from dial to wrist. The watch is designed with 100 meters (330 feet) of water resistance, making it a genuine companion for daily wear rather than a piece reserved only for dress occasions.

At 31mm the Lady-Datejust 31 occupies the ideal middle register of the Datejust family: larger than the 28mm Lady-Datejust for a more contemporary wrist presence, yet compact enough to retain the feminine grace the line is celebrated for. On the wrist, ref. 278271ARDVIO reads as confident and considered — a watch that announces its owner's taste without needing to announce its price. It is equally at home paired with business attire, weekend denim, or formal eveningwear.

Bizak & Co. is a trusted luxury watch dealer committed to presenting authenticated pre-owned and new timepieces to discerning collectors across the United States. When you buy the Rolex Lady-Datejust 31 ref. 278271ARDVIO through Bizak & Co., you receive the expertise of a knowledgeable team that sources carefully and stands behind every piece. Browse this reference for sale at bizakandco.com or reach out directly — our specialists are ready to answer every question and guide you to the right acquisition.