Rolex Lady-Datejust 31 31 mm 278271RRO Steel/Rose Gold Rose

Name: Rolex Lady-Datejust 31 31 mm 278271RRO Steel/Rose Gold Rose
Brand: Rolex
SKU: 278271RRO
Price: 14414.0 USD
Availability: InStock

$14,414.00 ~~$15,499.00~~

*As with all fine timepieces, prices and availability are subject to market conditions and do not constitute a binding agreement.

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The Rolex Lady-Datejust 31 reference 278271RRO is a 31mm two-tone timepiece combining Oystersteel and 18k Everose gold with a luminous rose dial, an 18k Everose gold fluted bezel, and the iconic Oyster bracelet. Powered by an automatic movement and offering 100 metres of water resistance, it seamlessly bridges elegance and everyday wearability.

Reference 278271RRO stands out for its warm rose-and-gold colour harmony — a pairing that has made the Lady-Datejust one of Rolex's most enduring icons. Contact Bizak & Co. today to learn more or to purchase this stunning Lady-Datejust 31 for sale online.

Compare it across every Lady-Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

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The Rolex Lady-Datejust is one of the most storied watches in horological history, tracing its lineage to 1957 when Rolex introduced the first Datejust sized specifically for women. Decades of refinement have made the 31mm case the sweet spot of the Lady-Datejust family — large enough to read the signature Cyclops date magnifier with ease, yet proportioned to sit with refined grace on the wrist. Reference 278271RRO represents the current generation of this lineage, uniting Rolex's proprietary Oystersteel with 18k Everose gold in a combination the brand calls Rolesor.

The rose dial of the 278271RRO is a defining visual statement. Rolex crafts its dials to exacting standards, and the warm blush of the rose-coloured surface pairs with the Everose gold fluted bezel in a colour story that feels both contemporary and timeless. The fluted bezel itself is a heritage design element on the Datejust, originally engineered as a functional winding mechanism before evolving into one of the line's most recognisable aesthetic signatures.

The Oyster bracelet — the three-link design that Rolex introduced in 1931 — completes the reference with characteristic robustness. Crafted in matching Oystersteel and Everose gold, it flows naturally from the 31mm Oyster case and fastens with the Oysterlock safety clasp, ensuring the watch remains secure through the full variety of daily activities. The bracelet's easy-adjust system allows for fine-tuning of fit without tools.

Inside the Oyster case, an automatic movement drives the watch, maintaining accuracy in a case rated to 100 metres (330 feet) of water resistance — a specification that underlines the watch's dual identity as a true dress watch capable of handling real-world wear. The Oyster case itself, with its screw-down crown and case back, is the same fundamental architecture Rolex has refined since the 1920s.

Buying the Rolex Lady-Datejust 31 278271RRO from Bizak & Co. means working with a dealer that understands the nuances of this reference and is committed to transparency and client satisfaction. Whether you are adding a cornerstone piece to your collection or seeking a meaningful gift, the 278271RRO in rose dial with Everose gold fluted bezel is a watch that rewards its owner for decades. Reach out to the Bizak & Co. team to ask about availability, condition details, and how to buy this Lady-Datejust online with confidence.

Reference Number 278271RRO

Model Family Lady-Datejust 31

Movement Automatic

Case Material Two-Tone

Bracelet Material Two-Tone

Dial Rose

Case Dimension 31mm

Year 2025

Condition Brand New

Box & Papers Full Set

1. What makes the Rolex Lady-Datejust 31 reference 278271RRO special?
The 278271RRO pairs Oystersteel with 18k Everose gold Rolesor construction, a warm rose dial, and the classic Everose gold fluted bezel — a combination that delivers both colour harmony and the prestige of Rolex's most iconic date complication. The 31mm Oyster case balances presence and elegance, making it immediately recognisable as a Lady-Datejust while standing apart through its rose-and-gold palette.

2. What movement powers the Rolex Lady-Datejust 31 278271RRO?
The 278271RRO is driven by an automatic movement, meaning it winds itself through the natural motion of the wearer's wrist. Rolex automatic movements are manufactured in-house and are known for their precision and long-term reliability, though specific calibre details for this listing should be confirmed directly with Bizak & Co.

3. What is the case size of the Lady-Datejust 278271RRO?
The case measures 31mm in diameter, placing it in the Lady-Datejust 31 family — the mid-size tier of the Lady-Datejust range. The Oyster case is water-resistant to 100 metres (330 feet), making it robust enough for everyday wear despite its refined aesthetic.

4. Is the Rolex Lady-Datejust 31 suitable for everyday wear?
Absolutely. The Lady-Datejust was designed from the outset to be a daily companion, and the Oyster case with its screw-down crown provides 100 metres of water resistance alongside exceptional durability. The Oystersteel and Everose gold construction resists corrosion and wear, while the Oyster bracelet's secure clasp keeps the watch in place through varied activities.

5. What is the dial and bezel like on the 278271RRO?
The dial is finished in a rose colour that complements the warm tones of the 18k Everose gold fluted bezel, creating a cohesive and feminine aesthetic. The fluted bezel is one of the Datejust's signature design elements, originally introduced as a functional feature and now one of the most recognised details in fine watchmaking.

6. How can I buy the Rolex Lady-Datejust 31 278271RRO from Bizak & Co.?
You can purchase or inquire about the Lady-Datejust 278271RRO directly through bizakandco.com, where the Bizak & Co. team is available to answer questions about condition, provenance, and pricing. Simply contact us via the website to discuss this reference and secure your purchase with confidence — Bizak & Co. is not an authorised Rolex dealer but is dedicated to providing a premium buying experience.

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