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Rolex Lady-Datejust 31 31 mm 278271WRO Steel/Rose Gold White
  • Rolex Lady-Datejust 31 31 mm 278271WRO Steel/Rose Gold White
Rolex Lady-Datejust 31 31 mm 278271WRO Steel/Rose Gold White

Rolex Lady-Datejust 31 31 mm 278271WRO Steel/Rose Gold White

$14,414.00 $15,499.00

*As with all fine timepieces, prices and availability are subject to market conditions and do not constitute a binding agreement.

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Rolex Lady-Datejust 31 31 mm 278271WRO Steel/Rose Gold White

Rolex Lady-Datejust 31 31 mm 278271WRO Steel/Rose Gold White

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Rolex Lady-Datejust 31 31 mm 278271WRO Steel/Rose Gold White

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Rolex Lady-Datejust 31 31 mm 278271WRO Steel/Rose Gold White · $

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The Rolex Lady-Datejust 31 ref. 278271WRO is a 31mm two-tone luxury dress watch crafted in Oystersteel and 18k Everose gold, featuring a clean white dial, an 18k Everose gold fluted bezel, and the iconic Oyster bracelet. Automatic movement and a water resistance rating of 100 meters underscore its everyday wearability without sacrificing elegance.

Reference 278271WRO occupies a sweet spot between the classic 28mm Lady-Datejust and the full-size 36mm Datejust, making it a versatile choice for collectors who want presence on the wrist alongside refined femininity. Contact Bizak & Co. today to learn more or buy this Rolex Lady-Datejust 31 online.

Compare it across every Lady-Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

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The Rolex Lady-Datejust is one of the most enduring icons in watchmaking history, introduced in 1957 as the first self-winding waterproof watch with a date display sized specifically for women. Across more than six decades the line has evolved in materials and aesthetics while preserving the immediately recognizable Datejust DNA—the cyclops lens, the fluted bezel, the jubilee or Oyster bracelet—that has made it a staple of the Rolex catalog and a coveted piece for discerning collectors worldwide.

Reference 278271WRO brings together two of Rolex's signature materials in a single harmonious design. The 31mm Oyster case is built from Oystersteel, Rolex's proprietary 904L stainless steel alloy prized for its exceptional corrosion resistance and mirror-bright polish, while 18k Everose gold—Rolex's exclusive rose gold alloy formulated to resist fading over time—appears in the fluted bezel and accents throughout. The result is a two-tone aesthetic that reads as simultaneously sporty and luxurious, dressing up or down with ease.

The white dial provides a crisp, legible canvas that allows the warm rose-gold tones of the bezel and hands to stand out beautifully. White dials have long been associated with the classic Datejust aesthetic, offering timeless versatility that suits boardrooms, galas, and everyday wear alike. The Oyster bracelet, with its three-piece flat link design, delivers a secure and comfortable fit while complementing the polished and brushed surfaces of the case.

Powering the 278271WRO is a Rolex automatic movement, a self-winding caliber housed within the hermetically sealed Oyster case that provides water resistance to 100 meters (330 feet). This level of protection, combined with the robustness of the Oyster case construction, means the Lady-Datejust 31 is a true everyday companion capable of handling the rigors of modern life without a moment's hesitation.

At 31mm the Lady-Datejust 31 occupies a compelling middle ground, larger than the classic 28mm version for those who appreciate a more contemporary wrist presence, yet proportioned with refinement rather than bulk. It has become increasingly popular among collectors who wear watches across all genders, drawn to its understated scale and immaculate finishing. Demand for two-tone references with Everose gold remains strong, giving the 278271WRO solid long-term collectibility.

Bizak & Co. is committed to connecting buyers with exceptional Rolex timepieces with full transparency and expertise. Whether you are adding the Lady-Datejust 31 ref. 278271WRO to a growing collection or purchasing your first luxury watch, our team is ready to guide you through the process. Reach out via bizakandco.com to inquire, get detailed condition information, or buy this Rolex Lady-Datejust 31 online with confidence.
Technical Details

Reference Number 278271WRO

Model Family Lady-Datejust 31

Movement Automatic

Case Material Two-Tone

Bracelet Material Two-Tone

Dial White

Case Dimension 31mm

Year 2025

Condition Brand New

Box & Papers Full Set

FAQ

1. What makes the Rolex Lady-Datejust 31 ref. 278271WRO special?
Reference 278271WRO combines Oystersteel and 18k Everose gold in Rolex's enduring Lady-Datejust design, pairing a white dial with an Everose gold fluted bezel for a two-tone look that is both sporty and elegant. The 31mm case size gives it a modern, versatile wrist presence that appeals to a wide range of wearers. Its use of Rolex's proprietary Everose gold alloy means the warm rose tones are engineered to resist fading indefinitely.

2. What movement powers the Rolex Lady-Datejust 31 278271WRO?
The 278271WRO is equipped with a Rolex automatic (self-winding) movement, keeping the watch wound through the natural motion of the wrist. The movement is housed in the iconic Oyster case, which provides water resistance to 100 meters (330 feet). Rolex automatic movements are renowned for their precision, reliability, and durability across decades of everyday wear.

3. What is the case size of the Lady-Datejust 31?
As the name indicates, the Lady-Datejust 31 features a 31mm Oyster case, positioning it between the classic 28mm Lady-Datejust and the 36mm Datejust. This intermediate size has grown in popularity for its balanced, contemporary look on a variety of wrist sizes. The case is crafted in Oystersteel with 18k Everose gold accents on this particular reference.

4. Is the Rolex Lady-Datejust 31 suitable for everyday wear?
Absolutely—the Lady-Datejust 31 is built to Rolex's legendary standards of robustness, with an Oyster case providing 100 meters of water resistance and a scratch-resistant sapphire crystal. The Oystersteel construction is highly resistant to corrosion, and the Oyster bracelet is designed for long-term comfort and durability. It transitions effortlessly from casual to formal settings, making it one of the most practical luxury watches available.

5. What is the dial and bezel like on the 278271WRO?
This reference features a white dial that delivers crisp legibility and timeless style, complemented by the warm hue of the 18k Everose gold fluted bezel. The fluted bezel is one of Rolex's most iconic design signatures, originally conceived to screw the bezel onto the case for waterproofing and retained today as a hallmark of Datejust elegance. Together, the white dial and rose-gold bezel create a classic two-tone aesthetic that remains perpetually in style.

6. Is the Rolex Lady-Datejust 31 278271WRO a good buy, and how can I purchase it from Bizak & Co.?
Two-tone Rolex references featuring Everose gold consistently hold strong collector interest, and the Lady-Datejust 31 in 278271WRO is a versatile, highly wearable piece that appeals to a broad audience. Rolex's reputation for quality and the enduring desirability of the Datejust line make this a sound long-term acquisition. Visit bizakandco.com or contact our team directly to inquire about availability, condition details, and to buy this Rolex Lady-Datejust 31 online with confidence.

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