Rolex Lady-Datejust 31 31 mm 278273DGRDVIJ Steel/Yellow Gold Grey

The Rolex Lady-Datejust is the definitive dressy sport watch for women, tracing its lineage directly to the original Datejust introduced in 1945—the first wristwatch to display the date in a window at 3 o'clock. Over eight decades the Lady-Datejust has refined that founding formula into a mid-size 31mm proposition that sits elegantly on a wide range of wrists without sacrificing legibility or mechanical substance. Reference 278273DGRDVIJ represents the current generation of this storied line, incorporating Rolex's latest case and bracelet architecture introduced when the brand updated the Lady-Datejust family.

The 31mm Oyster case of reference 278273DGRDVIJ is constructed in a combination of Oystersteel—Rolex's proprietary 904L stainless steel prized for its exceptional corrosion resistance and high-polish finish—and 18k yellow gold. That two-tone pairing, traditionally called Rolesor by Rolex, delivers both durability and luxury in a single package, making the watch as at home on an active lifestyle as it is at a formal occasion. The Oyster case is water resistant to 100 metres (330 feet), underscoring the practical engineering beneath the jewellery-like exterior.

The grey dial of the 278273DGRDVIJ is a sophisticated, versatile choice that photographs cool and silver-toned in daylight yet shifts to a warmer, almost charcoal depth under incandescent light. Grey dials have grown steadily in collector popularity because they complement both the steel and gold elements of a two-tone case without competing with either. The dial is framed by a yellow gold fluted bezel, one of the most iconic Rolex design signatures, whose machined grooves catch light from every angle and provide a visually dynamic counterpoint to the smooth case flanks.

Power comes from an automatic movement, meaning a self-winding rotor keeps the mainspring wound through the natural motion of the wearer's wrist. Rolex automatic movements are manufactured in-house and are known for precision, reliability, and longevity when serviced on the recommended schedule. The watch is presented on a Jubilee bracelet—a five-piece-link design that Rolex created specifically for the Datejust in 1945 and that remains inseparable from the model's identity; it drapes comfortably around the wrist and is finished to the same exacting standard as the case.

Bizak and Co. offers this Lady-Datejust 31 reference 278273DGRDVIJ as a certified authentic, brand-new example. Buying brand new means the watch arrives with its full factory finish, unopened crown, and all accompanying documentation, giving the new owner the complete out-of-box experience. Whether you are a first-time luxury watch buyer drawn to the prestige of the Rolex name or a seasoned collector adding a versatile two-tone piece to your rotation, the 278273DGRDVIJ delivers lasting value. Reach out to the team at bizakandco.com to confirm availability, discuss pricing, or arrange secure shipping—Bizak and Co. is committed to making your purchase seamless and trustworthy.