Rolex Lady-Datejust 31 31 mm 278273OGDO Steel/Yellow Gold Green

The Rolex Lady-Datejust is one of the most enduring icons in watchmaking history, representing the first self-winding waterproof wristwatch designed specifically for women when it was introduced in 1957. Across its decades-long evolution the Lady-Datejust has maintained its core promise: impeccable Rolex engineering presented in a refined, wearable silhouette. The 31 mm case size sits confidently between the petite 28 mm and the fuller 36 mm, making it the preferred choice for wearers who desire a noticeable but never overwhelming presence on the wrist.

Reference 278273OGDO pairs Oystersteel — Rolex's proprietary 904L stainless steel celebrated for its exceptional corrosion resistance and mirror-quality polish — with 18 ct yellow gold on the bezel, crown, and bracelet centre links. The result is the classic Rolex two-tone aesthetic known as Rolesor, which has been a signature of the Datejust family for generations. The yellow gold fluted bezel is one of the most recognisable design details in luxury watchmaking: its precisely machined grooves catch the light from every angle, amplifying the watch's presence without adding visual noise.

The green dial of this reference is a standout feature that elevates it beyond the standard Datejust palette. Green dials have achieved an almost cult status among Rolex collectors over the past several years, associated with vitality, exclusivity, and the brand's broader colour storytelling across its sport and dress collections. On the Lady-Datejust 31 the green is rendered with Rolex's characteristic depth and consistency, creating a dial that shifts from rich emerald in low light to a luminous leafy tone in bright conditions. Applied hour markers and Rolex's elegant hands complete the dial with refined legibility.

The watch is driven by an automatic movement — a self-winding mechanical caliber that winds itself through the natural motion of the wearer's wrist, requiring no battery and offering the tactile satisfaction of true mechanical horology. The Oyster case provides 100 metres (330 feet) of water resistance, sealed by the Twinlock winding crown system, making this Lady-Datejust equally at home poolside, at the office, or at a formal dinner. The three-link Oyster bracelet in Oystersteel with yellow gold centre links is secured by Rolex's fold-over Crownclasp, delivering comfort and security through years of daily wear.

At Bizak & Co. we source only certified authentic Rolex timepieces, and this Lady-Datejust 31 ref. 278273OGDO is offered in brand-new condition, giving the next owner the full experience of an unworn Rolex. Whether you are buying your first luxury watch, adding a versatile two-tone piece to a growing collection, or searching for a meaningful gift, this reference delivers iconic design, proven engineering, and enduring value in one elegant package. Browse our inventory online or reach out to our team directly — we are here to guide you through every step of acquiring this exceptional Rolex Lady-Datejust 31 for sale at Bizak & Co.