Rolex Lady-Datejust 31 31 mm 278273SRDVIJ Steel/Yellow Gold Silver

The Rolex Lady-Datejust 31 is one of the most recognized and celebrated watches in the world, carrying a lineage that stretches back to 1957 when Rolex introduced a refined, smaller-cased Datejust designed specifically for women. From its very first iteration, the Lady-Datejust set the standard for what a dressy yet versatile Swiss luxury watch could be—self-winding, water-resistant, and impeccably finished. Today, reference 278273SRDVIJ continues that tradition in its most polished modern form, offering the iconic date complication at 3 o'clock beneath a scratch-resistant sapphire crystal with a Cyclops lens for instant legibility.

The case of this Lady-Datejust 31 measures a versatile 31mm in diameter, a size that sits confidently on a range of wrist sizes without overwhelming or understating. Crafted in Rolex's proprietary Oystersteel—a 904L stainless steel alloy prized for its exceptional corrosion resistance and high-polish finish—and accented with 18k yellow gold, the two-tone construction of reference 278273SRDVIJ offers warmth and luminosity that pure steel alone cannot achieve. The Oyster case is hermetically sealed, contributing to the watch's 100-meter (330-foot) water resistance rating.

The silver dial is the visual centerpiece of this reference, delivering a clean, luminous backdrop that allows the time and date to read with effortless clarity. Paired with the yellow gold fluted bezel—one of Rolex's most iconic design signatures, engineered to highlight the gold's natural brilliance through its precisely milled ridges—the overall aesthetic is simultaneously classic and contemporary. The dial's restrained elegance ensures the watch complements everything from business attire to formal eveningwear.

The Jubilee bracelet, a five-piece link design introduced by Rolex in 1945, is widely regarded as among the most comfortable and refined bracelets in horology. Its articulated links conform naturally to the wrist's curve, and on the Lady-Datejust 31 it is rendered in the same Oystersteel and yellow gold two-tone finish as the case, creating a unified, seamless appearance on the wrist. The bracelet is secured by Rolex's concealed Crownclasp, which is both secure and virtually invisible when worn, preserving the bracelet's elegant silhouette.

Powering this Lady-Datejust 31 is an automatic movement, a self-winding mechanical caliber that winds itself through the natural motion of the wearer's wrist via Rolex's Perpetual rotor—a technology Rolex pioneered and has refined over decades. As with all modern Rolex movements, it is manufactured entirely in-house to COSC-certified chronometer standards or beyond, ensuring exceptional daily precision and long-term reliability.

Buying this brand-new Rolex Lady-Datejust 31 reference 278273SRDVIJ from Bizak & Co. means acquiring a certified authentic timepiece from a trusted luxury watch dealer committed to transparency and quality. Whether you are searching for the perfect gift, a milestone purchase, or a long-term investment in horological excellence, this watch represents enduring value in one of Rolex's most beloved collections. Reach out to Bizak & Co. at bizakandco.com to inquire, purchase online, or arrange a private consultation—our team is ready to assist.