Rolex Lady-Datejust 31 31 mm 278275ARDVIP Rose Gold Aubergine

The Rolex Lady-Datejust has stood as the definitive expression of feminine luxury watchmaking since Rolex introduced the Datejust in 1945 — the world's first self-winding waterproof wristwatch to display the date. The Lady-Datejust in its modern 31mm format occupies the sweet spot of the collection: substantial enough to read with authority on the wrist yet perfectly proportioned for a refined, dressed silhouette. Reference 278275ARDVIP represents the pinnacle of that tradition, crafted entirely in 18k Everose gold — Rolex's proprietary rose gold alloy formulated for lasting color stability — from the 31mm Oyster case to the iconic President bracelet.

The dial of the 278275ARDVIP is finished in a deep aubergine hue, a color that sits at the sophisticated intersection of purple, burgundy, and violet. This richly saturated tone has become one of the most sought-after dial choices in the Lady-Datejust lineup, prized for its versatility across both daytime and evening settings. Against the warm blush tones of the rose gold case and the characteristic fluted bezel — a Datejust signature since the earliest references — the aubergine dial creates a chromatic harmony that is at once bold and deeply tasteful.

The fluted bezel is machined directly from 18k Everose gold and is one of the most recognizable design elements in all of horology. Originally designed to screw down and seal the case, the fluted bezel on modern references serves as an aesthetic hallmark while contributing to the watch's clean, geometric silhouette. Paired with the three-link President bracelet — a bracelet reserved exclusively for Rolex's top-tier references — the 278275ARDVIP presents a thoroughly coherent, all-gold composition that requires no further embellishment.

Driving the watch is an automatic movement, providing the effortless convenience of self-winding timekeeping without the need for manual winding as long as the watch is worn regularly. The Oyster case provides 100 meters (330 feet) of water resistance, a standard that reflects the engineering rigor Rolex applies even to its most dressed references. Whether worn to a formal event or paired with everyday attire, this Lady-Datejust is built to perform without compromise.

At Bizak & Co., we specialize in sourcing exceptional pre-owned and unworn luxury watches, and the Lady-Datejust 31 in reference 278275ARDVIP is among the most compelling pieces we offer. Its combination of an all-Everose-gold construction, a coveted aubergine dial, and the prestigious President bracelet makes it a strong long-term hold as well as an immediate pleasure to wear. We invite you to contact our team directly at bizakandco.com to inquire about this reference, confirm current availability, and arrange your purchase with confidence.