Rolex Lady-Datejust 31 31 mm 278288RBRCDDP Yellow Gold/Diamonds Champagne

The Rolex Lady-Datejust has been the definitive expression of feminine luxury watchmaking since Rolex introduced the Datejust family in 1945 — the first self-winding wristwatch to display the date in a window on the dial. Over the decades, the Lady-Datejust evolved into its own distinguished line, offering refined proportions and an extraordinary breadth of precious materials. The 31mm case size sits at the heart of that tradition, large enough to read with authority on the wrist yet sized with the elegance that has always defined the Lady-Datejust name.

Reference 278288RBRCDDP is executed entirely in 18k yellow gold, a choice that immediately signals warmth and timeless opulence. The 31mm case follows Rolex's signature Oyster architecture — three-piece construction with a screwed-down crown and caseback — delivering the structural integrity and enduring finish that Rolex collectors have relied upon for generations. Yellow gold interacts beautifully with natural and artificial light, giving this reference a luminosity that is impossible to replicate in steel or white gold.

The champagne dial is a masterclass in restrained luxury. Its warm golden-beige tone plays in perfect harmony with the yellow gold case and bracelet, creating a monochromatic composition that feels both contemporary and thoroughly classic. Applied hour markers and hands in yellow gold complete the dial's cohesive palette. The date aperture at three o'clock — with its signature Cyclops lens on the crystal for effortless legibility — is the detail that anchors this watch firmly within the Datejust identity.

The diamond-set bezel is the crowning jewel of reference 278288RBRCDDP. Individually hand-selected round brilliant diamonds encircle the bezel, each set flush and secure by Rolex's gem-setting workshops to exacting standards of brilliance, cut, color, and clarity. The result is a continuous ring of fire around the dial that elevates this Lady-Datejust from an already exceptional timepiece into a true jewelry watch. Powering the watch is a Rolex automatic movement, providing reliable self-winding performance suited to everyday wear. The President bracelet — Rolex's most prestigious bracelet, originally introduced for the Day-Date and later extended to the Lady-Datejust — completes the piece with its semi-circular three-piece links and concealed crown clasp, draping the wrist in solid yellow gold with unmatched comfort.

For collectors and connoisseurs seeking to buy a Rolex Lady-Datejust 31 278288RBRCDDP online, Bizak & Co. offers the personalized service, deep product knowledge, and trusted reputation that this caliber of purchase deserves. Browse our current inventory or reach out directly — our team is ready to answer every question and guide you toward the right acquisition.