Rolex Lady-Datejust 31 31 mm 278288RBRWRDP Yellow Gold/Diamonds White

The Rolex Lady-Datejust is one of the most enduring icons in watchmaking, introduced as the first self-winding waterproof wristwatch sized specifically for women and carrying the Datejust's signature date complication. Over its long history the Lady-Datejust has evolved through a series of refined case sizes, with the 31mm format striking an ideal balance between presence on the wrist and feminine elegance. Reference 278288RBRWRDP represents the collection at its most opulent, bringing together 18k yellow gold construction, a factory diamond-set bezel, and the storied President bracelet in a single cohesive statement piece.

The case of the 278288RBRWRDP measures 31mm in diameter and is rendered entirely in 18k yellow gold, a material Rolex has worked with for generations and sources, alloys, and finishes in its own foundries. Every surface — from the polished lugs to the brushed center links of the President bracelet — reflects Rolex's obsessive in-house quality standards. The President bracelet itself, with its distinctive three-piece semi-circular links, has been synonymous with Rolex's top-tier dress models since it was unveiled alongside the Day-Date in 1956, and its appearance here underscores the Lady-Datejust 31's position as a genuine prestige timepiece.

The diamond-set bezel is one of the defining visual signatures of this reference. Rolex's gem-setting workshops select and set each brilliant-cut diamond by hand, ensuring uniformity of sparkle across the full circumference of the bezel. Paired with the white Roman numeral dial, the effect is one of layered luminosity: the warm gold of the case and bracelet, the icy brilliance of the diamonds, and the clean legibility of the classic Roman chapter ring work together in a composition that is festive yet timelessly tasteful.

Powering the watch is a Rolex automatic movement, benefiting from the brand's long tradition of in-house manufacture and the precision standards required to carry the Superlative Chronometer designation that Rolex certifies on its movements. The automatic winding rotor means the watch winds itself through the natural motion of the wearer's wrist, making it as practical as it is beautiful. With a water resistance rating of 100 meters (330 feet), the Lady-Datejust 31 is built with the robustness expected of a Rolex, equally at home at a formal dinner or during everyday activity.

On the wrist, the 31mm yellow gold case delivers meaningful presence without overwhelming a slender wrist. The warm hue of 18k yellow gold complements a wide range of skin tones, and the interplay of the polished and satin-finished surfaces on the President bracelet catches light with every movement. This is a watch that transitions effortlessly from morning to evening, from the boardroom to a black-tie occasion, making it one of the most versatile luxury dress watches available.

At Bizak & Co., we specialize in sourcing and presenting exceptional pre-owned and new Rolex timepieces for discerning collectors and first-time buyers alike. The Lady-Datejust 31 reference 278288RBRWRDP is a perennially desirable reference that holds strong collector interest, and buying through Bizak & Co. means working with knowledgeable specialists who can answer every question about the piece. Visit bizakandco.com or contact us directly to inquire about this reference — we invite you to experience the Bizak difference.