Rolex Datejust 31 31 mm 278289RBRDGDP White Gold Grey

The Rolex Datejust is one of the most enduring and recognizable watch designs in horological history, having debuted in 1945 as the first self-winding wristwatch to display the date in a window at 3 o'clock. Over nearly eight decades, Rolex has refined the Datejust across multiple case sizes, and the 31mm variant — introduced to serve the growing demand for a mid-size option that sits elegantly between the traditional ladies' 28mm and the full 36mm — has become a staple of the collection. Reference 278289RBRDGDP represents the pinnacle expression of this size category, combining every premium option the house offers into a single cohesive object.

The 31mm case of reference 278289RBRDGDP is fashioned entirely in 18k white gold, Rolex's own proprietary alloy, which the brand produces in-house to ensure consistent color and hardness. White gold lends the watch an icy, high-jewelry character that distinguishes it immediately from stainless steel or yellow gold variants. The lugs and case flanks are finished in the signature Rolex combination of brushed and polished surfaces, creating a play of light that animates the watch even before a glance at the dial.

The bezel of the 278289RBRDGDP is set with diamonds, a configuration Rolex denotes with the "RBR" suffix in the reference string. These brilliant-cut stones are set in a fluted-style channel that follows the circumference of the bezel, catching light from every angle and framing the dial with continuous brilliance. The dark grey diamond dial inside provides a striking chromatic counterpoint — the deep, cool tone of the grey surface receding behind the sparkle of the dial diamonds and the white gold hour markers, creating depth and visual tension that a lighter dial could not achieve.

Powering the watch is a Rolex-manufactured automatic movement, providing the self-winding convenience that has been synonymous with the Datejust since its earliest days. The movement winds via a bidirectional Perpetual rotor, meaning normal wrist motion keeps the mainspring tensioned and the watch running accurately without manual intervention. The President bracelet — originally created for Rolex's Day-Date and later extended to the Datejust line — completes the package with its three-piece semi-circular links in 18k white gold and a concealed Crownclasp, delivering a fluid, jewelry-like drape that complements the dress character of this reference perfectly.

For collectors and buyers seeking a Rolex Datejust 31 for sale, the 278289RBRDGDP occupies a rare position: it is simultaneously a serious horological object and a genuine jewel. The combination of white gold case and bracelet, diamond bezel, and dark grey diamond dial makes it one of the most fully appointed configurations in the current Datejust range. At Bizak & Co., we specialize in sourcing and presenting exactly this caliber of timepiece. Browse our current inventory or contact our team directly at bizakandco.com to inquire about purchasing this reference — our specialists are ready to assist with questions about availability, condition details, and secure shipping.