Rolex Lady-Datejust 31 278383RBR for Sale | New & Pre-Owned – Bizak & Co.

The Rolex Lady-Datejust 31 reference 278383RBR is a 31 mm Oyster Perpetual dress watch built in Rolesor—Rolex's signature combination of Oystersteel and 18 ct yellow gold—and distinguished by a bezel set with brilliant-cut diamonds that frames a dial offered in a range of colors including silver, grey, champagne, white mother of pearl, and green. Each configuration in this reference carries the iconic Datejust date function, Rolex's self-winding Perpetual movement, and the signature Jubilee bracelet, making it one of the most recognizable and collectible ladies' watches on the market today. Buyers searching for a Rolex Lady-Datejust 31 278383RBR for sale will find the full spectrum of dial and index variations here, from diamond-set dials marked by the DVIJ suffix to cleaner DJ versions. Bizak and Co. carries authenticated new and pre-owned examples of the 278383RBR, each verified for authenticity and ready to ship.

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About the Rolex Lady-Datejust 31 278383RBR

The Lady-Datejust has been the defining Rolex watch for women since Rolex introduced the Datejust concept in the mid-twentieth century, and the 31 mm case size sits between the classic 28 mm Lady-Datejust and the full-size 36 mm Datejust, appealing to wearers who want a slightly more substantial presence on the wrist without sacrificing elegance. Reference 278383RBR represents the current-generation Lady-Datejust 31 in Rolesor yellow, pairing an Oystersteel case and caseback with an 18 ct yellow gold bezel set with diamonds—the RBR suffix denoting that diamond-set bezel. The model is water-resistant and houses a certified chronometer movement, upholding the technical standards Rolex applies across its entire Oyster Perpetual family. The variety of dials available under this single reference—from the understated silver and grey to the lustrous white mother of pearl and the fashionable green—allows collectors and first-time buyers alike to express individual style within one of watchmaking's most storied references.

What to Look For

When shopping the 278383RBR collection, pay close attention to the dial suffix: references ending in DVIJ feature diamond-set hour markers for additional brilliance, while DJ versions carry applied index markers, and the choice between the two significantly influences both aesthetics and resale value. Dial color is the other primary differentiator—green and mother-of-pearl dials tend to command strong collector interest, while silver and champagne dials offer a more versatile, everyday-wear appeal—so aligning your choice with personal style and long-term value is worth careful consideration.

Frequently Asked Questions

What does the reference number 278383RBR mean on the Lady-Datejust 31?

The reference 278383RBR breaks down to identify the model family and material combination: 278383 is the base reference for the Lady-Datejust 31 in Rolesor yellow with a diamond bezel, and RBR specifically denotes the brilliant-cut diamond-set bezel. The additional suffix letters that follow—such as DVIJ, DJ, or WMDJ—describe the specific dial configuration, including whether the dial has diamond hour markers and what color or material it uses.

What is the difference between a 278383RBR with a DVIJ suffix and one with a DJ suffix?

The DVIJ suffix indicates that the dial features diamond-set hour markers in addition to the diamond bezel, giving the watch a fully jeweled look that is particularly striking on silver, grey, and green dials. The DJ suffix denotes a dial with applied non-diamond hour markers, which produces a cleaner, slightly more classic appearance while retaining the brilliance of the diamond bezel. Both configurations carry identical case, bracelet, and movement specifications, so the choice is primarily an aesthetic and budget consideration.

Are the Lady-Datejust 31 278383RBR watches at Bizak and Co. authentic?

Yes—every Rolex Lady-Datejust 31 278383RBR listed at Bizak and Co. is authenticated before sale, whether new or pre-owned. Our team examines each watch against Rolex specifications, including the case, bezel, movement, and accompanying documentation, so buyers can purchase with confidence. We also offer worldwide shipping, making it straightforward to buy a 278383RBR no matter where you are located.

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Buy, trade, or sell. Contact Bizak & Co. for pricing and availability on any reference in this collection.