Rolex Lady-Datejust 28 28 mm 279381RBRCSO Steel/Rose Gold/Diamonds Chocolate

The Rolex Lady-Datejust 28 is one of the most enduring expressions of understated luxury in the watchmaking world, and reference 279381RBRCSO represents the line at its most glamorous. Introduced as an evolution of the original Lady-Datejust, the 28mm case size was refined to offer a thoroughly modern fit on the wrist while preserving every hallmark of the Datejust family — the fluted or jeweled bezel options, the cyclops date lens, and the seamless integration of form and function that has made Datejust the world's best-recognized watch.

The case of the 279381RBRCSO is crafted in Rolex's proprietary Oystersteel — a 904L stainless steel alloy prized for its exceptional corrosion resistance and high-polish luster — paired with 18k Everose gold, Rolex's exclusive rose gold alloy formulated to resist fading over time. The 28mm Oyster case is hermetically sealed, offering 100 meters (330 feet) of water resistance, and is fitted with a screw-down Triplock winding crown to safeguard the movement within.

The dial is finished in a deep, warm chocolate tone that strikes a singular balance between richness and restraint. Index hour markers punctuate the dial with quiet precision, allowing the chocolate hue to take center stage. The date aperture at three o'clock is magnified by the signature Cyclops lens, a detail that has defined Datejust legibility since 1945. The overall effect is one of warm, jewel-like depth that pairs naturally with the Everose gold elements throughout the watch.

The bezel is set with brilliant-cut diamonds, adding a layer of scintillation that elevates this reference beyond a simple dress watch into something approaching fine jewelry. Rolex's in-house gem-setting workshop selects and hand-sets each stone to exacting standards, ensuring uniformity of brilliance and secure placement. Beneath all of this glamour, the watch is powered by a certified automatic movement — a Rolex Perpetual caliber — that provides the reliable self-winding convenience expected from any serious daily timepiece. The Oyster bracelet, rendered in the same Oystersteel and Everose gold two-tone combination, completes the watch with Rolex's characteristic durability and refined three-link aesthetic.

For collectors and buyers searching for a Lady-Datejust 28 for sale, the 279381RBRCSO offers something genuinely rare: the convergence of iconic Rolex heritage, precious materials, and wearable 28mm proportions in a single reference. Whether you are adding a statement piece to a serious collection or seeking the ideal gift watch, this reference delivers on every axis. At Bizak and Co., we invite you to explore this Lady-Datejust 28 and contact our team directly to discuss availability, condition details, and to buy online with confidence. Please note that Bizak and Co. is not an authorized Rolex dealer.