Rolex Lady-Datejust 31 31 mm 278241WMDJ Steel/Rose Gold White Mother of Pearl

The Rolex Lady-Datejust is one of the most enduring icons in watchmaking history, having defined feminine luxury on the wrist since Rolex introduced the Datejust family in 1945. The Lady-Datejust 31 occupies a refined middle ground between the smaller 28mm and the full-size 36mm Datejust, offering a case diameter that reads boldly modern while remaining perfectly proportioned on a wide range of wrist sizes. Reference 278241WMDJ represents the current generation of this storied line, combining contemporary materials with the timeless silhouette that has graced the wrists of icons for decades.

At 31mm, the Oystersteel and 18k Everose Gold case of reference 278241WMDJ is a study in material contrast. Oystersteel—Rolex's proprietary 904L stainless steel alloy—provides exceptional corrosion resistance and a brilliant polish that endures years of daily wear, while the warm blush of Everose Gold, Rolex's exclusive 18k rose gold formulation engineered to maintain its color over time, appears on the smooth domed bezel and case details. The result is a two-tone aesthetic that feels simultaneously classic and contemporary.

The white mother of pearl dial is the visual centerpiece of the 278241WMDJ. Harvested from natural shell, mother of pearl dials shift subtly in color and luminosity as light moves across their surface, meaning no two dials are identical and every glance at the watch reveals something slightly new. Set against the rose gold hour markers and hands, the iridescent white dial creates a play of light that is both refined and unmistakably luxurious—a hallmark of high-end Lady-Datejust references.

The smooth domed bezel in 18k Everose Gold frames the dial with uncluttered elegance, eschewing diamond settings or fluted details in favor of a clean, architectural profile that lets the mother of pearl speak for itself. The Jubilee bracelet—a five-piece link design created by Rolex specifically for the original Datejust in 1945—completes the package with its characteristic suppleness and dressy character, sitting comfortably on the wrist while complementing the watch's formal sensibility. An automatic movement powers the watch, and the Oyster case provides water resistance to 100 metres (330 feet), ensuring that elegance does not come at the cost of practicality.

Bizak & Co. is a trusted luxury watch dealer offering carefully sourced timepieces to collectors and enthusiasts across the United States. The Rolex Lady-Datejust 31 reference 278241WMDJ is available for sale online at bizakandco.com, and our knowledgeable team is ready to answer questions, provide additional images, or assist with purchase logistics. Whether you are adding to an established collection or buying your first luxury watch, this reference represents an exceptional opportunity to own one of watchmaking's most celebrated designs in a particularly beautiful configuration.