Rolex Lady-Datejust 31 31 mm 278271ARDVIJ Steel/Rose Gold Aubergine

The Rolex Lady-Datejust 31 is one of the most enduring icons in Swiss watchmaking. Introduced as an evolution of the original 1945 Datejust, the Lady-Datejust brought the hallmark date complication and Oyster case architecture to a refined, mid-size format perfectly suited to finer wrists. Reference 278271ARDVIJ represents the current-generation Lady-Datejust 31 — a watch that honors seven-plus decades of design continuity while incorporating Rolex's most sophisticated modern materials and finishing.

The 31 mm Oyster case is crafted in a combination of Oystersteel — Rolex's proprietary 904L stainless steel renowned for its corrosion resistance and exceptional polish — and Everose gold, the brand's exclusive 18 ct rose gold alloy formulated to maintain its warm, rosy tone over decades of wear. The Oyster case architecture ensures a water resistance of 100 metres (330 feet), meaning this is far more than a dress watch: it is a rugged, sealed instrument in an elegant body.

The defining visual element of this particular reference is its aubergine dial. A deep, saturated wine-purple, aubergine is one of the rarest and most evocative dial colors Rolex produces — worlds apart from the common silver, black, or champagne options that dominate the Datejust lineup. Combined with the fluted Everose gold bezel, whose geometric facets catch and scatter light with extraordinary brilliance, the result is a dial-and-bezel pairing of striking chromatic contrast and luxurious warmth.

The watch is presented on Rolex's iconic five-link Jubilee bracelet in the same Oystersteel and Everose gold two-tone configuration, a bracelet design that has graced the Datejust since 1945. The Jubilee's smaller, more intricate links lend the wrist an especially elegant, fluid drape — softer and more dressy than the Oyster bracelet — making reference 278271ARDVIJ equally at home at a formal evening event or a sophisticated everyday context. An automatic movement powers the watch, providing the convenience of self-winding without the need for a battery.

For collectors and buyers seeking a Lady-Datejust 31 for sale, reference 278271ARDVIJ occupies a particularly desirable niche: the combination of a two-tone case, an uncommon aubergine dial, a fluted bezel, and a Jubilee bracelet is a configuration that attracts both classic Rolex enthusiasts and modern buyers drawn to bolder color. Bizak & Co. is a trusted luxury watch dealer with deep expertise in pre-owned and grey-market Rolex timepieces. Whether you are looking to buy online or speak directly with a specialist, Bizak & Co. offers the knowledge, transparency, and curated inventory to make your purchase with complete confidence.