Rolex Lady-Datejust 31 31 mm 278271RORJ Steel/Rose Gold Rose

The Rolex Lady-Datejust is one of the most storied watches in the brand's catalogue, tracing its lineage to 1957 when Rolex introduced a scaled version of the original Datejust — itself the world's first self-winding wristwatch to display the date in a window at 3 o'clock — expressly for women. Over the decades the Lady-Datejust has become the definitive luxury dress watch for women, worn by icons across fashion, culture, and public life. The 31mm case size occupies a sweet spot that reads as a true watch statement without overwhelming a slender wrist, and reference 278271RORJ represents the current generation of that enduring design.

The two-tone construction of ref. 278271RORJ pairs Oystersteel — Rolex's proprietary 904L stainless steel prized for its corrosion resistance and high polish — with 18k Everose gold, the brand's exclusive rose-gold alloy engineered to resist fading over time. The result is a case and bracelet that carry the warmth of gold without the full weight of an all-gold watch, making this reference accessible yet unmistakably luxurious. The 31mm Oyster case is crafted to exacting tolerances and houses a screw-down crown that contributes to the watch's robust water resistance of 100 meters (330 feet).

The rose Roman dial is the visual heart of this reference. Rose dials in the Lady-Datejust family are produced with a delicate, luminous finish that shifts subtly in different lighting, and the applied Roman numerals add a classical horology sensibility that distinguishes this variant from index or diamond-set alternatives. The 18k Everose gold fluted bezel — one of the most recognizable design signatures in all of watchmaking — frames the dial with geometric precision, its faceted surfaces catching and refracting light with every movement of the wrist.

Power for the 278271RORJ comes from Rolex's automatic movement, a self-winding calibre consistent with the current Lady-Datejust 31 generation and built to the brand's exacting manufacture standards. Rolex movements are certified as Superlative Chronometers by the brand's own testing regime, which exceeds the standards of the COSC, ensuring precision, reliability, and long service intervals. The movement winds bidirectionally via a Perpetual rotor, meaning normal wrist activity keeps the watch running indefinitely under regular wear.

The five-link Jubilee bracelet fitted to this reference was originally introduced alongside the first Datejust in 1945 and remains synonymous with dressed Rolex sports and dress watches alike. On the 278271RORJ the bracelet alternates between Oystersteel and Everose gold links, reinforcing the two-tone theme from dial to clasp and creating a cohesive, jewellery-like aesthetic. The Crownclasp ensures a secure, clean closure while allowing the bracelet's elegant lines to remain uninterrupted.

Bizak & Co. is your trusted source to buy the Rolex Lady-Datejust 31 ref. 278271RORJ online. As a specialist luxury watch dealer, Bizak & Co. offers knowledgeable guidance on every reference in stock, transparent descriptions, and a commitment to client satisfaction that mirrors the quality of the watches we sell. Whether you are purchasing your first Lady-Datejust or adding to a curated collection, we invite you to contact us directly to discuss availability, condition details, and how to make this iconic Rolex yours.