Rolex Lady-Datejust 31 31 mm 278271SVFLOMDJ Steel/Rose Gold Silver

The Rolex Lady-Datejust is one of the most storied watch references in horological history, tracing its lineage to 1957 when Rolex introduced a 26 mm Datejust sized specifically for women — making it the first self-winding, waterproof, date-displaying wristwatch designed for a female wrist. Over the decades the Lady-Datejust has evolved in diameter and decoration while preserving the unmistakable Datejust DNA: the fluted bezel, the date window at three o'clock, and the Jubilee bracelet that Hans Wilsdorf himself championed. The 31 mm case size introduced a middle ground that sits beautifully on a range of wrist sizes, appealing equally to those who prefer a refined ladies' watch and those drawn to a contemporary mid-size aesthetic.

Reference 278271SVFLOMDJ represents the Lady-Datejust 31 in its most romantic configuration. The 31 mm Oyster case is crafted in Rolex's proprietary Oystersteel — a 904L stainless steel alloy prized for its exceptional corrosion resistance and mirror-bright polish — and paired with 18k Everose gold, Rolex's exclusive rose gold alloy formulated to resist fading over time. The contrast between the cool steel case flanks and the warm Everose gold crown, bezel, and bracelet centre links gives this reference its distinctive two-tone character, a hallmark of Rolex's Rolesor construction.

The silver floral motif dial is the centrepiece of this reference and the detail that elevates it from beautiful to extraordinary. Rolex's artisans craft floral motif dials with meticulous hand-finishing, producing a surface whose delicate petal patterns catch and scatter light differently with every movement of the wrist. Against a silver ground, the motif reads as both understated and intricate — sophisticated enough for a formal occasion, quietly distinctive enough for everyday wear. The Everose gold fluted bezel frames the dial with its characteristic engine-turned ridges, a design element that dates to the earliest Datejust references and remains one of the most recognizable silhouettes in watchmaking.

The watch is driven by a Rolex automatic movement, providing the self-winding convenience that Rolex has refined over generations. The Oyster case delivers 100 metres (330 feet) of water resistance, secured by Rolex's screw-down Triplock crown system, ensuring the movement is protected from dust, moisture, and the rigors of daily life. This level of water resistance exceeds what most wearers will ever require and underscores the Lady-Datejust's status as a serious instrument watch dressed in jeweler's clothing.

The five-piece-link Jubilee bracelet — introduced alongside the very first Datejust in 1945 — completes the ensemble with its alternating brushed and polished links that drape elegantly over the wrist. The Everose gold centre links coordinate with the bezel and crown for a cohesive, luxurious finish. Whether worn to a black-tie event or as a daily companion, the Lady-Datejust 31 in reference 278271SVFLOMDJ is a watch that rewards long ownership and appreciates in cultural significance with every passing year.

At Bizak & Co., we source and present pre-owned and new luxury timepieces with the care and transparency that discerning collectors deserve. The Lady-Datejust 31 reference 278271SVFLOMDJ is available for sale online now. We invite you to contact our team directly with any questions about provenance, condition, or pricing — our specialists are here to ensure your acquisition is as pleasurable as wearing the watch itself.