Rolex Lady-Datejust 31 31 mm 278341RBRARDVIO Steel/Rose Gold/Diamonds Aubergine

The Rolex Lady-Datejust 31 is one of the most enduring icons in fine watchmaking—a model that has defined elegant, date-displaying wristwatches for women since the Datejust family's mid-twentieth-century origins. The Lady-Datejust 31 occupies a versatile middle ground between the smaller 28 mm and the full-size 36 mm Datejust, offering a case diameter that flatters a wide range of wrist sizes without sacrificing the model's bold presence. Reference 278341RBRARDVIO is a contemporary expression of this heritage, blending precious materials and subtle color in a watch designed to be worn every day and cherished for generations.

The 31 mm Oyster case of reference 278341RBRARDVIO is crafted in Rolex's proprietary Oystersteel—a corrosion-resistant 904L stainless steel alloy—complemented by accents and the bezel setting in 18k Everose gold, Rolex's exclusive rose-gold alloy formulated to maintain its warm hue over decades. The domed bezel is set with diamonds, adding brilliance at every angle and elevating this reference firmly into the luxury jewelry-watch category. The integrated Oyster bracelet echoes the case's two-tone theme, offering both security and sophistication on the wrist.

The dial is the true showpiece of this reference. The aubergine—a deep, purplish eggplant tone—is among the most coveted and uncommon dial colors in the Lady-Datejust range, and it rewards the eye differently under natural light, warm indoor lighting, and candlelight. Roman numerals mark the hours, lending the dial a classical, dress-watch sensibility that pairs seamlessly with both formal attire and elevated casual wear. The interplay between the rich aubergine ground and the warm rose-gold hour markers and hands creates a color harmony that is distinctly refined.

Powering the watch is a Rolex automatic movement sealed within the Oyster case, which Rolex rates to 100 meters (330 feet) of water resistance. The Oyster case with its screw-down Twinlock crown is Rolex's proven system for protecting the movement from dust, pressure, and moisture, giving this dressed-up timepiece genuine everyday durability. Rolex's automatic movements are renowned for their precision, reliability, and longevity—attributes that make any Lady-Datejust a long-term investment rather than a mere accessory.

Wrist presence is refined rather than flashy: the 31 mm diameter sits close to the wrist thanks to the low-profile Oyster case, while the diamond bezel ensures the watch catches attention without overstating itself. The combination of aubergine, diamonds, Everose gold, and steel makes reference 278341RBRARDVIO genuinely versatile—equally at home at a business lunch, a black-tie dinner, or a weekend afternoon.

At Bizak & Co., we specialize in sourcing and presenting exceptional Rolex timepieces for discerning buyers across the United States. Whether you are purchasing your first luxury watch or adding a statement piece to an established collection, our team is here to guide you through every detail of this Lady-Datejust 31. Browse reference 278341RBRARDVIO for sale at bizakandco.com or contact us directly to discuss condition, provenance, and pricing. Please note that Bizak & Co. is not an authorized Rolex dealer.