Rolex Lady-Datejust 28 28 mm 279381RBRROSEIXJ Steel/Rose Gold/Diamonds Rose

The Rolex Lady-Datejust is one of the most enduring icons in watchmaking history — the first self-winding waterproof wristwatch to display the date in a window on the dial, scaled and refined specifically for a woman's wrist. Introduced originally in 1957 as a feminine counterpart to the Datejust, the collection has evolved over decades while retaining every hallmark that made it legendary: the Oyster case, the magnifying Cyclops lens over the date aperture, and an effortless blend of sport and dress aesthetics. The 28mm size, established in 2016 as the definitive Lady-Datejust proportion, offers a perfectly balanced presence on the wrist without sacrificing any of the bold detail that defines the line.

Reference 279381RBRROSEIXJ represents the Lady-Datejust 28 at its most lavishly appointed. The case and bracelet combine Oystersteel — Rolex's proprietary corrosion-resistant alloy from the 904L steel family — with 18k Everose gold, the exclusive rose-gold alloy developed in-house by Rolex that is engineered to resist fading over time. This two-tone Rolesor construction brings warmth and contrast to every surface, catching the light from multiple angles throughout the day.

The dial is a beautifully romantic rose finish, punctuated by a diamond-set IX index that lends subtle asymmetric sparkle without overwhelming the elegant layout. The bezel is fully set with individual diamonds, hand-selected and individually set by Rolex craftspeople for consistency of brilliance and color. Together, the rose dial, diamond IX, and diamond bezel create a layered composition of light and warmth that photographs and wears unlike any other Lady-Datejust configuration.

At the heart of the watch is a Rolex automatic movement, providing the self-winding mechanical reliability that has defined the Oyster collection for generations. The Oyster case itself is water resistant to 100 meters (330 feet), meaning this is no mere jewelry piece — it is a fully functional, robust Rolex capable of accompanying its wearer through daily life without hesitation. The Jubilee bracelet, a five-piece link design first introduced by Rolex in 1945, adds a final note of refinement with its flexible, comfortable drape and polished center links that echo the diamond detailing of the bezel.

Buying a Rolex Lady-Datejust 28 in this diamond-set Everose configuration from Bizak and Co. means acquiring one of the market's most consistently sought-after references — a watch that holds its desirability across seasons and trends. At Bizak and Co., we source and present each timepiece with the diligence and transparency you expect from a premium dealer. Contact our team to inquire about reference 279381RBRROSEIXJ, ask questions about its provenance and presentation, or proceed directly to purchase this Lady-Datejust 28 online with confidence.