Rolex Datejust 31 31 mm 278384RBRPSJ Steel/White Gold/Diamonds Pink

The Rolex Datejust is one of the most storied references in watchmaking history, widely recognized as the watch that defined the modern dress timepiece. Introduced in 1945 to commemorate Rolex's 40th anniversary, the Datejust was the first self-winding wristwatch to display the date in a window at 3 o'clock — a feature so influential that it set the template for decades of watchmaking to follow. The 31mm case size, positioned between the 28mm and the full 36mm, has long been a favorite for those who appreciate a refined, wearable proportion that reads as quietly luxurious rather than ostentatious.

Reference 278384RBRPSJ represents the Datejust 31 at its most glamorous. The case is crafted from a pairing of Oystersteel — Rolex's proprietary 904L stainless steel celebrated for its exceptional corrosion resistance and mirror-like polish — and 18k white gold, a combination that gives the watch a two-tone character with undeniable warmth and depth. At 31mm in diameter, the case wears with elegant femininity on a wide range of wrist sizes, and the iconic Oyster architecture ensures it remains robustly sealed against the elements.

The pink dial is the visual heart of this reference. Soft yet vivid, the pink tone creates a striking backdrop that feels simultaneously modern and timeless. Diamond hour markers replace the standard applied indices, scattering light across the dial and adding a layer of brilliance that elevates this Datejust well beyond conventional dress watches. The diamond-set bezel frames the dial in a continuous ring of precisely cut stones, a hallmark of Rolex's high-jewellery craftsmanship that requires extraordinary skill in setting and grading each individual diamond for consistency of color and brilliance.

The Jubilee bracelet, one of Rolex's most beloved and historically significant bracelet designs, was introduced alongside the original Datejust in 1945 and remains the quintessential pairing for the model. Its five-piece link construction delivers a supple, fluid drape on the wrist, and when rendered in the same Oystersteel-and-white-gold two-tone combination as the case, it unifies the watch into a seamless, sculpted whole. The Jubilee's refined aesthetic makes this particular reference equally compelling as a daily companion or a special-occasion statement piece.

At its core, the 278384RBRPSJ is driven by a Rolex automatic movement, offering the convenience of self-winding operation for those who wear their watch regularly. The movement benefits from Rolex's obsessive in-house manufacture and quality control standards, delivering the precision and reliability that have made the brand synonymous with horological excellence. The watch carries a water resistance of 100 meters (330 feet), courtesy of the Oyster case's screw-down crown and caseback construction — practical protection that aligns with real-world daily wear.

Bizak and Co. is proud to offer this Rolex Datejust 31 reference 278384RBRPSJ to discerning buyers seeking a diamond-set, pink-dial Datejust for sale online. As a knowledgeable pre-owned and grey-market luxury watch dealer, Bizak and Co. provides transparent descriptions, competitive pricing, and attentive service to ensure your acquisition is seamless. Whether you are buying your first Rolex or adding a jewellery-grade piece to an established collection, we invite you to contact us to confirm current availability and discuss this reference in detail.