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Rolex Datejust 31 31 mm 278384RBRPSJ Steel/White Gold/Diamonds Pink

Rolex Datejust 31 31 mm 278384RBRPSJ Steel/White Gold/Diamonds Pink Rolex Datejust 31 31 mm 278384RBRPSJ Steel/White…

Reference 278384RBRPSJ

Full watch configuration

Rolex Datejust 31 31 mm 278384RBRPSJ Steel/White Gold/Diamonds Pink

$18,599.00 $19,999.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

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Rolex Datejust 31 31 mm 278384RBRPSJ Steel/White Gold/Diamonds Pink

Rolex Datejust 31 31 mm 278384RBRPSJ Steel/White Gold/Diamonds Pink

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Rolex Datejust 31 31 mm 278384RBRPSJ Steel/White Gold/Diamonds Pink

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The Rolex Datejust 31 reference 278384RBRPSJ is a 31mm two-tone timepiece crafted in Oystersteel and 18k white gold, presenting a luminous pink dial with diamond index markers and a brilliantly diamond-set bezel on a classic Jubilee bracelet. Powered by an automatic movement and rated to 100 meters of water resistance, this reference combines everyday reliability with unmistakable luxury.

What sets the 278384RBRPSJ apart is the rare harmony of its diamond bezel, delicate pink dial, and the refined elegance of the Jubilee bracelet — a combination that makes it equally at home at a formal occasion or a polished daily look. Contact Bizak and Co. today to inquire about availability, pricing, or to buy this Rolex Datejust 31 online.

Compare it across every Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Datejust is one of the most storied references in watchmaking history, widely recognized as the watch that defined the modern dress timepiece. Introduced in 1945 to commemorate Rolex's 40th anniversary, the Datejust was the first self-winding wristwatch to display the date in a window at 3 o'clock — a feature so influential that it set the template for decades of watchmaking to follow. The 31mm case size, positioned between the 28mm and the full 36mm, has long been a favorite for those who appreciate a refined, wearable proportion that reads as quietly luxurious rather than ostentatious.

Reference 278384RBRPSJ represents the Datejust 31 at its most glamorous. The case is crafted from a pairing of Oystersteel — Rolex's proprietary 904L stainless steel celebrated for its exceptional corrosion resistance and mirror-like polish — and 18k white gold, a combination that gives the watch a two-tone character with undeniable warmth and depth. At 31mm in diameter, the case wears with elegant femininity on a wide range of wrist sizes, and the iconic Oyster architecture ensures it remains robustly sealed against the elements.

The pink dial is the visual heart of this reference. Soft yet vivid, the pink tone creates a striking backdrop that feels simultaneously modern and timeless. Diamond hour markers replace the standard applied indices, scattering light across the dial and adding a layer of brilliance that elevates this Datejust well beyond conventional dress watches. The diamond-set bezel frames the dial in a continuous ring of precisely cut stones, a hallmark of Rolex's high-jewellery craftsmanship that requires extraordinary skill in setting and grading each individual diamond for consistency of color and brilliance.

The Jubilee bracelet, one of Rolex's most beloved and historically significant bracelet designs, was introduced alongside the original Datejust in 1945 and remains the quintessential pairing for the model. Its five-piece link construction delivers a supple, fluid drape on the wrist, and when rendered in the same Oystersteel-and-white-gold two-tone combination as the case, it unifies the watch into a seamless, sculpted whole. The Jubilee's refined aesthetic makes this particular reference equally compelling as a daily companion or a special-occasion statement piece.

At its core, the 278384RBRPSJ is driven by a Rolex automatic movement, offering the convenience of self-winding operation for those who wear their watch regularly. The movement benefits from Rolex's obsessive in-house manufacture and quality control standards, delivering the precision and reliability that have made the brand synonymous with horological excellence. The watch carries a water resistance of 100 meters (330 feet), courtesy of the Oyster case's screw-down crown and caseback construction — practical protection that aligns with real-world daily wear.

Bizak and Co. is proud to offer this Rolex Datejust 31 reference 278384RBRPSJ to discerning buyers seeking a diamond-set, pink-dial Datejust for sale online. As a knowledgeable pre-owned and grey-market luxury watch dealer, Bizak and Co. provides transparent descriptions, competitive pricing, and attentive service to ensure your acquisition is seamless. Whether you are buying your first Rolex or adding a jewellery-grade piece to an established collection, we invite you to contact us to confirm current availability and discuss this reference in detail.

Technical Details
Reference
278384RBRPSJ
Model
Datejust 31
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
Pink with diamond index markers
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Datejust 31 ref. 278384RBRPSJ special?
Reference 278384RBRPSJ stands out for its exceptional combination of an Oystersteel and 18k white gold case, a brilliant pink dial set with diamond hour markers, and a fully diamond-set bezel — all paired with the iconic Jubilee bracelet. This level of gem-setting places it firmly in Rolex's jewellery-watch tier while retaining the everyday durability the Datejust is known for.

2. What movement powers the Rolex Datejust 31 278384RBRPSJ?
This reference is powered by a Rolex automatic movement, meaning it self-winds through the natural motion of the wearer's wrist. Rolex manufactures its movements entirely in-house to strict chronometric standards, ensuring long-term precision and reliability.

3. What is the case size of the Datejust 31 and who is it suited for?
The Datejust 31 measures 31mm in diameter, a versatile mid-size that is particularly popular as a refined ladies' watch or for those who prefer a more understated, elegant wrist presence than the larger 36mm or 41mm Datejust variants. Its proportions make it wearable for a wide range of wrist sizes.

4. Is the Rolex Datejust 31 278384RBRPSJ suitable for everyday wear?
Yes — despite its diamond bezel and gem-set dial, the Datejust 31 is built on Rolex's Oyster case platform, which provides 100 meters (330 feet) of water resistance and a robust, sealed construction designed for daily wear. The Oystersteel and 18k white gold materials are highly durable and resistant to corrosion and scratching under normal conditions.

5. What are the dial and bezel materials on the 278384RBRPSJ?
The dial is finished in a soft pink tone and set with diamond hour markers in place of the standard applied indices. The bezel is fully diamond-set, featuring a continuous ring of precisely matched brilliant-cut diamonds — a signature Rolex gem-setting style that significantly elevates the watch's visual and monetary value.

6. How can I buy the Rolex Datejust 31 278384RBRPSJ from Bizak and Co.?
You can purchase or inquire about this Rolex Datejust 31 for sale directly through Bizak and Co. at bizakandco.com. We encourage you to contact us to confirm current availability, discuss condition details, and explore financing or shipping options — our team is here to make your buying experience straightforward and confident.

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Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

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