Rolex Lady-Datejust 28 28 mm 279174SDO Steel/White Gold Silver

The Rolex Lady-Datejust 28 is the quintessential expression of feminine luxury watchmaking, and reference 279174SDO ranks among its most desirable configurations. Introduced as part of Rolex's modern Lady-Datejust lineage, the 28mm case size strikes a precise balance between delicacy and legibility, honoring the Datejust's decades-long heritage as the watch of choice for discerning women worldwide.

The case and bracelet of the 279174SDO are built from a combination of Oystersteel—Rolex's proprietary 904L stainless steel alloy prized for its exceptional corrosion resistance and brilliant polish—and 18k white gold. This two-material construction gives the watch a subtle luminosity that elevates it above an all-steel piece without the full weight of an all-gold model, making it as wearable as it is luxurious.

At the heart of the dial is a silver finish that serves as a clean, light-catching canvas. The signature diamond marker at the IX position adds a single touch of brilliance, drawing the eye without overwhelming the classic simplicity of the design. The result is a dial that reads as effortlessly elegant whether worn at a boardroom meeting or a black-tie evening.

Crowning the dial is Rolex's iconic fluted bezel rendered in 18k white gold. The precisely machined fluting is one of the most recognizable design codes in watchmaking, originally conceived to screw the bezel onto the case and later retained as a mark of prestige and craftsmanship. On the 279174SDO it coordinates seamlessly with the white gold and steel case elements, creating a cohesive, high-jewelry aesthetic. The Oyster bracelet, with its three-link flat structure, provides a secure and comfortable fit and completes the watch's timeless silhouette.

Powering the watch is a Rolex automatic movement, ensuring the self-winding reliability and precision that have made Rolex a benchmark for mechanical watchmaking. As with all Rolex Oyster models, the case is constructed to be water resistant, so the 279174SDO is as practical for everyday wear as it is beautiful.

At Bizak & Co., we specialize in sourcing exceptional Rolex timepieces for collectors and first-time buyers alike. The Lady-Datejust 28 ref. 279174SDO is a watch that holds its desirability over time and transitions effortlessly across occasions and wardrobes. Browse the 279174SDO for sale at bizakandco.com or reach out to our team directly to buy online or inquire about availability—we are here to help you find your perfect Rolex.