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Rolex Lady-Datejust 28 28 mm 279174SDO Steel/White Gold Silver

Rolex Lady-Datejust 28 28 mm 279174SDO Steel/White Gold Silver Rolex Lady-Datejust 28 28 mm 279174SDO Steel/White…

Reference 279174SDO

Full watch configuration

Rolex Lady-Datejust 28 28 mm 279174SDO Steel/White Gold Silver

$12,089.00 $12,999.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

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Rolex Lady-Datejust 28 28 mm 279174SDO Steel/White Gold Silver

Rolex Lady-Datejust 28 28 mm 279174SDO Steel/White Gold Silver

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Rolex Lady-Datejust 28 28 mm 279174SDO Steel/White Gold Silver

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The Rolex Lady-Datejust 28 reference 279174SDO is a 28mm automatic dress watch crafted in Oystersteel and 18k white gold, featuring a silver dial with a diamond IX marker, an 18k white gold fluted bezel, and the classic Oyster bracelet.

This reference stands out for its refined pairing of the iconic fluted white gold bezel with the understated elegance of its silver dial, making it one of the most coveted Lady-Datejust configurations available. Contact Bizak & Co. today to purchase the 279174SDO or to learn more about this exceptional timepiece.

Compare it across every Lady-Datejust 28 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 28, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Lady-Datejust 28 is the quintessential expression of feminine luxury watchmaking, and reference 279174SDO ranks among its most desirable configurations. Introduced as part of Rolex's modern Lady-Datejust lineage, the 28mm case size strikes a precise balance between delicacy and legibility, honoring the Datejust's decades-long heritage as the watch of choice for discerning women worldwide.

The case and bracelet of the 279174SDO are built from a combination of Oystersteel—Rolex's proprietary 904L stainless steel alloy prized for its exceptional corrosion resistance and brilliant polish—and 18k white gold. This two-material construction gives the watch a subtle luminosity that elevates it above an all-steel piece without the full weight of an all-gold model, making it as wearable as it is luxurious.

At the heart of the dial is a silver finish that serves as a clean, light-catching canvas. The signature diamond marker at the IX position adds a single touch of brilliance, drawing the eye without overwhelming the classic simplicity of the design. The result is a dial that reads as effortlessly elegant whether worn at a boardroom meeting or a black-tie evening.

Crowning the dial is Rolex's iconic fluted bezel rendered in 18k white gold. The precisely machined fluting is one of the most recognizable design codes in watchmaking, originally conceived to screw the bezel onto the case and later retained as a mark of prestige and craftsmanship. On the 279174SDO it coordinates seamlessly with the white gold and steel case elements, creating a cohesive, high-jewelry aesthetic. The Oyster bracelet, with its three-link flat structure, provides a secure and comfortable fit and completes the watch's timeless silhouette.

Powering the watch is a Rolex automatic movement, ensuring the self-winding reliability and precision that have made Rolex a benchmark for mechanical watchmaking. As with all Rolex Oyster models, the case is constructed to be water resistant, so the 279174SDO is as practical for everyday wear as it is beautiful.

At Bizak & Co., we specialize in sourcing exceptional Rolex timepieces for collectors and first-time buyers alike. The Lady-Datejust 28 ref. 279174SDO is a watch that holds its desirability over time and transitions effortlessly across occasions and wardrobes. Browse the 279174SDO for sale at bizakandco.com or reach out to our team directly to buy online or inquire about availability—we are here to help you find your perfect Rolex.

Technical Details
Reference
279174SDO
Model
Lady-Datejust 28
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
Silver with diamond IX marker
Case size
28mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Lady-Datejust 28 ref. 279174SDO special?
The 279174SDO pairs Oystersteel with an 18k white gold fluted bezel and a silver dial accented by a diamond IX marker, creating a refined two-tone aesthetic that is both understated and luxurious. It is one of the most sought-after Lady-Datejust configurations precisely because these elements work together to suit both casual and formal occasions.

2. What movement powers the Rolex Lady-Datejust 279174SDO?
The 279174SDO is powered by a Rolex automatic (self-winding) movement, consistent with the broader Lady-Datejust 28 family. Rolex automatic movements are renowned for their precision, reliability, and long-term durability.

3. What is the case size of the Lady-Datejust 279174SDO?
The case measures 28mm in diameter, the defining size of the Lady-Datejust line. This compact dimension makes it ideal for smaller wrists while retaining the full design language and quality of a Rolex Oyster watch.

4. Is the Rolex Lady-Datejust 28 suitable for everyday wear?
Yes—the Oyster case construction provides water resistance and the robust Oystersteel and 18k white gold materials are built to withstand daily use. The Oyster bracelet is both secure and comfortable, making the 279174SDO a practical choice for everyday elegance.

5. What are the dial and bezel details of the 279174SDO?
The dial is finished in silver with a single diamond marker at the IX position, giving it a classic yet distinctive look. The bezel is crafted in 18k white gold with Rolex's signature fluted design, a hallmark of prestige within the Datejust collection.

6. Is the Rolex Lady-Datejust 279174SDO a good buy, and how can I purchase it from Bizak & Co.?
The Lady-Datejust 28 in steel and white gold with a fluted bezel is a perennially popular reference that maintains strong demand among collectors and enthusiasts. You can buy the 279174SDO online at bizakandco.com or contact our team directly to inquire about pricing, condition details, and availability—we are happy to assist.

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Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

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U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

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