Rolex Lady-Datejust 28 28 mm 279381RBRADJ Steel/Rose Gold/Diamonds Purple

The Rolex Lady-Datejust is one of the most enduring icons in watchmaking, and reference 279381RBRADJ represents the model at its most refined and expressive. Introduced as a 28mm evolution of the classic Datejust silhouette, the Lady-Datejust 28 offers a case size perfectly proportioned for the modern wrist while retaining every hallmark of Rolex's legendary Oyster architecture. This brand-new example, available now at Bizak and Co., is a certified authentic timepiece offered for sale with its original box and papers.

The case and bracelet of reference 279381RBRADJ are crafted in a harmonious combination of Oystersteel and 18k Everose Gold, Rolex's proprietary rose-gold alloy prized for its lasting warm hue. The 28mm Oyster case provides both elegance and robust protection for the movement within, while the two-tone material pairing adds a luxurious dimension appreciated by connoisseurs who seek watches that transcend pure sportiness or pure dress-watch formality. The screw-down winding crown and Oyster case construction contribute to a water resistance of 100 meters (330 feet).

The dial of this Lady-Datejust is finished in a captivating purple, a bold and fashion-forward choice that gives the watch an unmistakable presence on the wrist. Purple dials have grown to be some of the most sought-after options in the Lady-Datejust collection, appreciated for their versatility across casual and formal settings alike. The sunlit depth of the purple surface plays beautifully against the warm tones of the Everose Gold indices and hands.

Framing the dial is a factory-set diamond bezel, one of the most coveted configurations for the Lady-Datejust 28. Rolex sources only stones meeting its strict internal grading standards, setting them by hand with a precision that ensures consistent brilliance and secure placement. This diamond-set bezel elevates reference 279381RBRADJ well beyond a standard dress watch, placing it firmly in the category of fine jewelry watches that reward close inspection. The five-link Jubilee bracelet, a design Rolex introduced alongside the original Datejust in 1945, completes the look with its supple, refined drape and polished center links.

At the heart of this Lady-Datejust 28 is an automatic movement that keeps the watch running through the natural motion of the wearer's wrist, exemplifying Rolex's commitment to self-sufficiency and daily reliability. The Datejust's signature date window with its magnifying Cyclops lens sits at 3 o'clock, rendering the date instantly legible and serving as the complication that has defined the model since its inception. Whether worn as an everyday companion or reserved for special occasions, this reference delivers the precision and dependability that Rolex is universally recognized for.

Bizak and Co. is pleased to offer this brand-new Rolex Lady-Datejust 28 reference 279381RBRADJ complete with box and papers, giving you full confidence in authenticity and provenance. As a trusted luxury watch dealer, Bizak and Co. provides buyers across the United States with access to exceptional timepieces and transparent service. If you are ready to buy this stunning purple-dial Lady-Datejust online, or simply want to learn more before committing, reach out to our team directly and we will be delighted to assist.