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Rolex Lady-Datejust 28 28 mm 279381RBRADJ Steel/Rose Gold/Diamonds Purple

Rolex Lady-Datejust 28 28 mm 279381RBRADJ Steel/Rose Gold/Diamonds Purple Rolex Lady-Datejust 28 28 mm 279381RBRADJ Steel/Rose…

Reference 279381RBRADJ

Full watch configuration

Rolex Lady-Datejust 28 28 mm 279381RBRADJ Steel/Rose Gold/Diamonds Purple

$22,810.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Rolex Lady-Datejust 28 28 mm 279381RBRADJ Steel/Rose Gold/Diamonds Purple

Rolex Lady-Datejust 28 28 mm 279381RBRADJ Steel/Rose Gold/Diamonds Purple

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Rolex Lady-Datejust 28 28 mm 279381RBRADJ Steel/Rose Gold/Diamonds Purple

Catalogue watch price: $22,810.00 USD

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The Rolex Lady-Datejust 28 reference 279381RBRADJ is a brand-new 28mm luxury watch in Oystersteel and 18k Everose Gold, distinguished by a vivid purple dial, a diamond-set bezel, and the elegant Jubilee bracelet. Powered by an automatic movement and water-resistant to 100 meters, this reference unites iconic Rolex engineering with exceptional gemstone decoration.

Reference 279381RBRADJ stands out as one of the most striking executions in the Lady-Datejust lineup, pairing the warmth of Everose Gold with the cool drama of a purple dial and the brilliance of a factory diamond bezel. Contact Bizak and Co. today to buy this certified authentic Rolex Lady-Datejust 28 online or inquire for more details.

Compare it across every Lady-Datejust 28 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 28, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Lady-Datejust is one of the most enduring icons in watchmaking, and reference 279381RBRADJ represents the model at its most refined and expressive. Introduced as a 28mm evolution of the classic Datejust silhouette, the Lady-Datejust 28 offers a case size perfectly proportioned for the modern wrist while retaining every hallmark of Rolex's legendary Oyster architecture. This brand-new example, available now at Bizak and Co., is a certified authentic timepiece offered for sale with its original box and papers.

The case and bracelet of reference 279381RBRADJ are crafted in a harmonious combination of Oystersteel and 18k Everose Gold, Rolex's proprietary rose-gold alloy prized for its lasting warm hue. The 28mm Oyster case provides both elegance and robust protection for the movement within, while the two-tone material pairing adds a luxurious dimension appreciated by connoisseurs who seek watches that transcend pure sportiness or pure dress-watch formality. The screw-down winding crown and Oyster case construction contribute to a water resistance of 100 meters (330 feet).

The dial of this Lady-Datejust is finished in a captivating purple, a bold and fashion-forward choice that gives the watch an unmistakable presence on the wrist. Purple dials have grown to be some of the most sought-after options in the Lady-Datejust collection, appreciated for their versatility across casual and formal settings alike. The sunlit depth of the purple surface plays beautifully against the warm tones of the Everose Gold indices and hands.

Framing the dial is a factory-set diamond bezel, one of the most coveted configurations for the Lady-Datejust 28. Rolex sources only stones meeting its strict internal grading standards, setting them by hand with a precision that ensures consistent brilliance and secure placement. This diamond-set bezel elevates reference 279381RBRADJ well beyond a standard dress watch, placing it firmly in the category of fine jewelry watches that reward close inspection. The five-link Jubilee bracelet, a design Rolex introduced alongside the original Datejust in 1945, completes the look with its supple, refined drape and polished center links.

At the heart of this Lady-Datejust 28 is an automatic movement that keeps the watch running through the natural motion of the wearer's wrist, exemplifying Rolex's commitment to self-sufficiency and daily reliability. The Datejust's signature date window with its magnifying Cyclops lens sits at 3 o'clock, rendering the date instantly legible and serving as the complication that has defined the model since its inception. Whether worn as an everyday companion or reserved for special occasions, this reference delivers the precision and dependability that Rolex is universally recognized for.

Bizak and Co. is pleased to offer this brand-new Rolex Lady-Datejust 28 reference 279381RBRADJ complete with box and papers, giving you full confidence in authenticity and provenance. As a trusted luxury watch dealer, Bizak and Co. provides buyers across the United States with access to exceptional timepieces and transparent service. If you are ready to buy this stunning purple-dial Lady-Datejust online, or simply want to learn more before committing, reach out to our team directly and we will be delighted to assist.

Technical Details
Reference
279381RBRADJ
Model
Lady-Datejust 28
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
Purple
Case size
28mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Lady-Datejust 28 reference 279381RBRADJ special?
Reference 279381RBRADJ combines a vivid purple dial with a factory diamond-set bezel and a two-tone Oystersteel and 18k Everose Gold case, making it one of the most visually striking configurations in the Lady-Datejust 28 lineup. The Jubilee bracelet and brand-new condition with box and papers add further desirability for collectors and first-time Rolex buyers alike.

2. What movement powers the Rolex Lady-Datejust 28 279381RBRADJ?
This reference is equipped with an automatic movement, meaning it winds itself through the natural motion of the wrist and requires no battery. Rolex automatic movements are renowned for their precision, durability, and long-term reliability.

3. What is the case size of the Rolex Lady-Datejust 28?
The Lady-Datejust 28 features a 28mm Oyster case, a size Rolex refined specifically for this model to offer elegant proportions on a wide range of wrist sizes. The case is water-resistant to 100 meters (330 feet) thanks to its screw-down crown and robust Oyster construction.

4. Is the Rolex Lady-Datejust 28 suitable for everyday wear?
Yes, the Lady-Datejust 28 is designed to be worn daily, with 100 meters of water resistance and a robust Oyster case that protects the movement in everyday conditions. Its refined aesthetic also makes it equally at home at formal events, so it transitions effortlessly from day to evening wear.

5. What are the dial and material details of reference 279381RBRADJ?
The dial is finished in a rich purple, paired with a diamond-set bezel and a case crafted in Oystersteel and 18k Everose Gold. This combination of materials and dial color gives the watch both warmth and drama, making it a distinctly fashionable yet enduringly classic choice.

6. Is the Rolex Lady-Datejust 28 279381RBRADJ a good buy, and how can I purchase it from Bizak and Co.?
Brand-new examples of the Lady-Datejust 28 with diamond bezels and purple dials are consistently in demand, making this reference both a pleasure to wear and a sound addition to any collection. You can buy this certified authentic Rolex Lady-Datejust 28 online at Bizak and Co. or contact our team directly for personalized assistance and any questions about the purchase process.

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Our five-year Bizak & Co. warranty covers manufacturing defects affecting mechanical operation under normal use, starting on delivery. It is separate from any remaining manufacturer warranty.

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90-Day Returns for Store Credit

Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

Read eligibility, condition requirements, and exclusions.

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U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

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