Rolex Lady-Datejust 31 31 mm 278241SDO Steel/Rose Gold Silver

The Rolex Lady-Datejust is arguably the most enduring dress watch in horological history, having debuted in 1957 as the first self-winding waterproof watch sized for the female wrist. Over the decades Rolex refined the design through successive generations, arriving at the current 31mm proportions that strike a precise balance between delicacy and legibility. Reference 278241SDO belongs to the modern Lady-Datejust 31 family, a line that has become synonymous with effortless luxury and unwavering reliability.

The case and bracelet of the 278241SDO combine two of Rolex's most celebrated materials: Oystersteel, the brand's proprietary 904L stainless steel alloy renowned for its exceptional corrosion resistance and mirror-bright polish, and 18k Everose gold, Rolex's own rose-gold alloy formulated to resist fading over decades of wear. At 31mm in diameter the case sits elegantly on a range of wrist sizes, substantial enough to command attention yet refined enough for formal occasions. The smooth domed bezel in 18k Everose gold crowns the case with a warm, lustrous arc that is a defining aesthetic of the Lady-Datejust line.

The silver dial features diamond hour markers, a hallmark of the SDO designation within Rolex's Lady-Datejust reference matrix. These factory-set diamonds catch ambient light with brilliant intensity, elevating the dial from merely functional to genuinely jewel-like. The slender Dauphine hands sweep across the dial with Rolex's signature precision, while the date aperture at three o'clock with its characteristic Cyclops lens provides instant, magnified date reading — a utilitarian touch that never detracts from the watch's overall refinement.

Beneath the caseback the watch is driven by a Rolex automatic movement, a self-winding caliber that keeps the watch wound through the natural motion of the wrist. Rolex automatic movements in the Datejust family are renowned for long-term reliability, chronometric accuracy, and serviceability, qualities that have earned generations of owner loyalty. The Oyster case provides water resistance to 100 metres (330 feet), more than sufficient for daily wear and incidental water exposure.

The Oyster bracelet completes the package with characteristic Rolex engineering: each link is finished to complement the two-tone aesthetic of the case, alternating polished and satin surfaces in a design that is simultaneously sporty and refined. Rolex's Oysterclasp with its easy-adjust Easylink comfort extension system ensures a secure, comfortable fit throughout the day. Whether worn at a business lunch, a formal gala, or simply as an everyday luxury companion, the Lady-Datejust 31 278241SDO transitions seamlessly across all occasions.

At Bizak and Co. we specialise in pre-owned and new luxury timepieces, and we invite you to explore the Lady-Datejust 31 reference 278241SDO for your collection. Please note that Bizak and Co. is not an authorised Rolex dealer; all Rolex trademarks remain the property of Rolex SA. Contact our team at bizakandco.com for current availability, detailed condition notes, and to buy this exceptional Rolex Lady-Datejust 31 online with confidence.