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Every watch is authenticated before delivery.
Real Family Business
You're buying from genuine people, 30 years in business.
Bizak & Co. Warranty
Five-year warranty, separate from any manufacturer warranty.
Reference 278241SDO
Rolex Lady-Datejust 31 mm 278241SDO Steel/Rose Gold Silver
By Rolex
Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.
Your $200 is credited in full toward this watch. It is fully refundable on request until you pay the balance.
Family dealer since 1996 · Miami Beach · Deposit and return terms
Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.
The Rolex Lady-Datejust 31 reference 278241SDO is a 31mm two-tone luxury watch crafted in Oystersteel and 18k Everose gold, featuring a silver diamond dial and a smooth domed Everose gold bezel on an Oyster bracelet. Powered by an automatic movement, this iconic timepiece pairs everyday wearability with timeless elegance, and it carries Rolex's signature date complication at three o'clock.
Reference 278241SDO stands out for its refined combination of warm Everose gold and cool Oystersteel, accented by diamond hour markers on the silver dial that catch the light with every movement of the wrist. Contact Bizak & Co. today to inquire about availability, pricing, or to buy this Lady-Datejust 31 online.
Compare it across every Lady-Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.
Buy this Lady-Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.
Every watch is authenticated before delivery.
You're buying from genuine people, 30 years in business.
Five-year warranty, separate from any manufacturer warranty.
Our five-year Bizak & Co. warranty covers manufacturing defects affecting mechanical operation under normal use, starting on delivery. It is separate from any remaining manufacturer warranty.
Exclusions include accidental damage, misuse, water damage, cosmetic damage, normal wear, loss and theft. Coverage and service availability for vintage or modified watches are confirmed in writing before purchase.
Read the full warranty terms and service instructions.
Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.
U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.
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