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Rolex Lady-Datejust 31 mm 278241SDO Steel/Rose Gold Silver

Rolex Lady-Datejust 31 mm 278241SDO Steel/Rose Gold Silver Rolex Lady-Datejust 31 mm 278241SDO Steel/Rose…

Reference 278241SDO

Full watch configuration

Rolex Lady-Datejust 31 mm 278241SDO Steel/Rose Gold Silver

$14,414
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

Your $200 is credited in full toward this watch. It is fully refundable on request until you pay the balance.

  1. Reserve online with $200.
  2. A specialist sends you real photos, the condition and the final price of the exact watch.
  3. You approve, then pay the balance by wire or crypto. Authenticated before insured delivery.

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Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Rolex Lady-Datejust 31 mm 278241SDO Steel/Rose Gold Silver

Rolex Lady-Datejust 31 mm 278241SDO Steel/Rose Gold Silver

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Reserve with $200

Rolex Lady-Datejust 31 mm 278241SDO Steel/Rose Gold Silver

Catalogue watch price: $14,414

Your $200 is credited in full toward this watch and is fully refundable on request until you pay the balance.

Estimated remaining balance: $. Pay by bank wire or cryptocurrency after we confirm your watch and final invoice. Shipping and applicable taxes are additional.

Shipping details · Return terms

Watch shipping is paid with the final balance: $100 for U.S. overnight delivery or $500 internationally. Applicable taxes and import charges are additional.

Next, a specialist starts the search and sends you real photos, the condition and the final invoice for the watch we locate. You review them before you pay the balance. The unit, final price and delivery date are confirmed at that point, not by the deposit. If they do not suit you, ask for your $200 back before paying the balance.

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The Rolex Lady-Datejust 31 reference 278241SDO is a 31mm two-tone luxury watch crafted in Oystersteel and 18k Everose gold, featuring a silver diamond dial and a smooth domed Everose gold bezel on an Oyster bracelet. Powered by an automatic movement, this iconic timepiece pairs everyday wearability with timeless elegance, and it carries Rolex's signature date complication at three o'clock.

Reference 278241SDO stands out for its refined combination of warm Everose gold and cool Oystersteel, accented by diamond hour markers on the silver dial that catch the light with every movement of the wrist. Contact Bizak & Co. today to inquire about availability, pricing, or to buy this Lady-Datejust 31 online.

Compare it across every Lady-Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Lady-Datejust is arguably the most enduring dress watch in horological history, having debuted in 1957 as the first self-winding waterproof watch sized for the female wrist. Over the decades Rolex refined the design through successive generations, arriving at the current 31mm proportions that strike a precise balance between delicacy and legibility. Reference 278241SDO belongs to the modern Lady-Datejust 31 family, a line that has become synonymous with effortless luxury and unwavering reliability.

The case and bracelet of the 278241SDO combine two of Rolex's most celebrated materials: Oystersteel, the brand's proprietary 904L stainless steel alloy renowned for its exceptional corrosion resistance and mirror-bright polish, and 18k Everose gold, Rolex's own rose-gold alloy formulated to resist fading over decades of wear. At 31mm in diameter the case sits elegantly on a range of wrist sizes, substantial enough to command attention yet refined enough for formal occasions. The smooth domed bezel in 18k Everose gold crowns the case with a warm, lustrous arc that is a defining aesthetic of the Lady-Datejust line.

The silver dial features diamond hour markers, a hallmark of the SDO designation within Rolex's Lady-Datejust reference matrix. These factory-set diamonds catch ambient light with brilliant intensity, elevating the dial from merely functional to genuinely jewel-like. The slender Dauphine hands sweep across the dial with Rolex's signature precision, while the date aperture at three o'clock with its characteristic Cyclops lens provides instant, magnified date reading — a utilitarian touch that never detracts from the watch's overall refinement.

Beneath the caseback the watch is driven by a Rolex automatic movement, a self-winding caliber that keeps the watch wound through the natural motion of the wrist. Rolex automatic movements in the Datejust family are renowned for long-term reliability, chronometric accuracy, and serviceability, qualities that have earned generations of owner loyalty. The Oyster case provides water resistance to 100 metres (330 feet), more than sufficient for daily wear and incidental water exposure.

The Oyster bracelet completes the package with characteristic Rolex engineering: each link is finished to complement the two-tone aesthetic of the case, alternating polished and satin surfaces in a design that is simultaneously sporty and refined. Rolex's Oysterclasp with its easy-adjust Easylink comfort extension system ensures a secure, comfortable fit throughout the day. Whether worn at a business lunch, a formal gala, or simply as an everyday luxury companion, the Lady-Datejust 31 278241SDO transitions seamlessly across all occasions.

At Bizak & Co. we specialise in pre-owned and new luxury timepieces, and we invite you to explore the Lady-Datejust 31 reference 278241SDO for your collection. Please note that Bizak & Co. is not an authorised Rolex dealer; all Rolex trademarks remain the property of Rolex SA. Contact our team at bizakandco.com for current availability, detailed condition notes, and to buy this exceptional Rolex Lady-Datejust 31 online with confidence.

Technical Details
Reference
278241SDO
Model
Lady-Datejust 31
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
Silver diamond
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Lady-Datejust 31 reference 278241SDO special?
Reference 278241SDO combines Oystersteel and 18k Everose gold in a 31mm case with a silver diamond dial and smooth domed Everose gold bezel, making it one of the most refined expressions of the Lady-Datejust line. The factory diamond hour markers designated by the SDO suffix elevate it above standard dial variants. It is a timepiece that blends lasting horological heritage with genuine jewellery-level finishing.

2. What movement powers the Rolex Lady-Datejust 31 278241SDO?
The 278241SDO is powered by a Rolex automatic self-winding movement that winds itself through the natural motion of the wearer's wrist. Rolex automatic calibers are celebrated for their precision, durability, and long service intervals. The specific caliber designation was not provided in our listing details, so we recommend contacting Bizak & Co. directly for any additional technical information.

3. What is the case size of the Lady-Datejust 278241SDO?
The case measures 31mm in diameter, which is the defining dimension of the Lady-Datejust 31 family. This size provides excellent legibility and wrist presence while remaining elegantly proportioned for a wide variety of wrist sizes. The Oystersteel and Everose gold case also offers water resistance to 100 metres (330 feet).

4. Is the Rolex Lady-Datejust 31 278241SDO suitable for everyday wear?
Yes — the Lady-Datejust 31 is engineered for daily wear thanks to its robust Oyster case, scratch-resistant sapphire crystal, and 100-metre water resistance. The Oystersteel and Everose gold construction is highly resistant to corrosion, while the automatic movement eliminates the need for daily winding. Its versatile two-tone aesthetic moves effortlessly from casual to formal settings.

5. What are the dial and bezel details of the 278241SDO?
The dial is silver with diamond hour markers, a configuration identified by the SDO designation in the reference number. The bezel is a smooth domed design crafted in 18k Everose gold, providing a warm, curved frame that is iconic to the Lady-Datejust aesthetic. Together the diamond dial and gold bezel give this reference a distinctly jewellery-forward character within the Datejust family.

6. How can I buy the Rolex Lady-Datejust 31 278241SDO from Bizak & Co.?
You can inquire about or purchase the Lady-Datejust 31 reference 278241SDO directly through bizakandco.com, where our team of knowledgeable specialists is available to answer questions about availability, condition, and pricing. Bizak & Co. is not an authorised Rolex dealer, but we are experienced luxury watch professionals committed to a transparent buying experience. Reach out via our website to get started and secure this exceptional timepiece for your collection.

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Bizak & Co. Warranty

Five-year warranty, separate from any manufacturer warranty.

Five-Year Warranty

Our five-year Bizak & Co. warranty covers manufacturing defects affecting mechanical operation under normal use, starting on delivery. It is separate from any remaining manufacturer warranty.

Exclusions include accidental damage, misuse, water damage, cosmetic damage, normal wear, loss and theft. Coverage and service availability for vintage or modified watches are confirmed in writing before purchase.

Read the full warranty terms and service instructions. 

Return policy

Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

Read eligibility, condition requirements, and exclusions.

Insured delivery

Insured shipping

U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

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