Rolex Lady-Datejust 31 31 mm 278245ARDVIP Rose Gold Aubergine

The Rolex Lady-Datejust 31 is one of the most enduring icons in fine watchmaking — a timepiece that has defined elegant wristwear for women since Rolex introduced the Datejust line in 1945. Reference 278245ARDVIP represents the modern expression of that legacy: a 31 mm case crafted entirely in 18k Everose gold, Rolex's proprietary rose gold alloy formulated for exceptional color stability and resistance to fading over decades of wear. It is a watch that speaks fluently in every setting, from a boardroom to a black-tie gala.

The dial of this particular reference is finished in a deep aubergine — a rich, jewel-toned purple that occupies a rare and coveted position in Rolex's dial palette. Aubergine dials carry an inherent drama and depth that shift subtly under different lighting conditions, appearing almost burgundy in warm light and a saturated violet under cool daylight. Paired with Roman numerals and a diamond-set VI index, the dial composition is both legible and genuinely luxurious.

Framing the dial is a smooth domed bezel in 18k Everose gold, a choice that forgoes the flash of diamonds or fluting in favor of clean, sculptural restraint. The domed profile adds gentle height and shadow play to the case profile, lending the watch a classic dress-watch silhouette that never feels overwrought. The 31 mm case size positions this Lady-Datejust perfectly between the purer dress proportions of the 28 mm and the slightly sportier presence of the 36 mm, making it one of the most versatile sizes in the collection.

The watch is presented on Rolex's President bracelet — a three-piece-link design that has been synonymous with prestige since its debut on the Day-Date in 1956. In 18k Everose gold, the President bracelet drapes the wrist with a substantial yet supple feel, its semi-circular links catching light with every movement. The Crownclasp concealed within the bracelet maintains the clean lines of the integrated design while offering a secure and comfortable fit.

Powering the 278245ARDVIP is an automatic movement, ensuring the watch winds itself through the natural motion of the wearer's wrist and requires no battery. Rolex's Lady-Datejust 31 is also water resistant to 100 meters (330 feet), a practical specification that places it well beyond the demands of daily life and occasional water exposure. Bizak & Co. is proud to offer this reference to discerning collectors and buyers seeking one of the finest rose gold Lady-Datejust references available on the secondary market. Please note that Bizak & Co. is not an authorized Rolex dealer; contact our team directly to confirm current availability, condition details, and to purchase this watch online.