Rolex Lady-Datejust 31 31 mm 278245ARDVIP Rose Gold Aubergine

Rolex Lady-Datejust 31 31 mm 278245ARDVIP Rose Gold Aubergine Rolex Lady-Datejust 31 31 mm 278245ARDVIP Rose…

Name: Rolex Lady-Datejust 31 31 mm 278245ARDVIP Rose Gold Aubergine
Brand: Rolex
SKU: 278245ARDVIP
Price: 30225.0 USD

Reference 278245ARDVIP

Full watch configuration

Rolex Lady-Datejust 31 31 mm 278245ARDVIP Rose Gold Aubergine

$30,225.00 ~~$32,500.00~~

Requested condition: Brand New
Requested accessories: Full Set

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

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The Rolex Lady-Datejust 31 ref. 278245ARDVIP is a 31 mm 18k rose gold dress watch featuring a rich aubergine dial paired with a smooth domed rose gold bezel and the iconic President bracelet. Every element of this reference reflects Rolex's commitment to refined femininity and lasting craftsmanship.

What sets the 278245ARDVIP apart is the rare interplay of its deep aubergine dial against the warm glow of 18k rose gold, creating a color combination that is both bold and sophisticated. Contact Bizak & Co. today to inquire about availability or to buy this Lady-Datejust 31 online.

Compare it across every Lady-Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

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The Rolex Lady-Datejust 31 is one of the most enduring icons in fine watchmaking — a timepiece that has defined elegant wristwear for women since Rolex introduced the Datejust line in 1945. Reference 278245ARDVIP represents the modern expression of that legacy: a 31 mm case crafted entirely in 18k Everose gold, Rolex's proprietary rose gold alloy formulated for exceptional color stability and resistance to fading over decades of wear. It is a watch that speaks fluently in every setting, from a boardroom to a black-tie gala.

The dial of this particular reference is finished in a deep aubergine — a rich, jewel-toned purple that occupies a rare and coveted position in Rolex's dial palette. Aubergine dials carry an inherent drama and depth that shift subtly under different lighting conditions, appearing almost burgundy in warm light and a saturated violet under cool daylight. Paired with Roman numerals and a diamond-set VI index, the dial composition is both legible and genuinely luxurious.

Framing the dial is a smooth domed bezel in 18k Everose gold, a choice that forgoes the flash of diamonds or fluting in favor of clean, sculptural restraint. The domed profile adds gentle height and shadow play to the case profile, lending the watch a classic dress-watch silhouette that never feels overwrought. The 31 mm case size positions this Lady-Datejust perfectly between the purer dress proportions of the 28 mm and the slightly sportier presence of the 36 mm, making it one of the most versatile sizes in the collection.

The watch is presented on Rolex's President bracelet — a three-piece-link design that has been synonymous with prestige since its debut on the Day-Date in 1956. In 18k Everose gold, the President bracelet drapes the wrist with a substantial yet supple feel, its semi-circular links catching light with every movement. The Crownclasp concealed within the bracelet maintains the clean lines of the integrated design while offering a secure and comfortable fit.

Powering the 278245ARDVIP is an automatic movement, ensuring the watch winds itself through the natural motion of the wearer's wrist and requires no battery. Rolex's Lady-Datejust 31 is also water resistant to 100 meters (330 feet), a practical specification that places it well beyond the demands of daily life and occasional water exposure. Bizak & Co. is proud to offer this reference to discerning collectors and buyers seeking one of the finest rose gold Lady-Datejust references available on the secondary market. Please note that Bizak & Co. is not an authorized Rolex dealer; contact our team directly to confirm current availability, condition details, and to purchase this watch online.

Reference: 278245ARDVIP
Model: Lady-Datejust 31
Movement: Automatic
Case material: Rose Gold
Bracelet material: Rose Gold
Dial: Aubergine
Case size: 31mm
Requested condition: Brand New
Requested accessories: Full Set

1. What makes the Rolex Lady-Datejust 31 ref. 278245ARDVIP special?
The 278245ARDVIP stands out for its rare combination of an 18k Everose gold case and bracelet with a deep aubergine dial — a color that is both uncommon and highly sought after in the Lady-Datejust lineup. The smooth domed bezel adds classic elegance, while the President bracelet signals the highest tier within Rolex's women's collection.

2. What movement powers the Rolex Lady-Datejust 278245ARDVIP?
This Lady-Datejust 31 is powered by an automatic movement that winds itself through the motion of the wearer's wrist, eliminating the need for a battery. The watch also offers water resistance to 100 meters (330 feet), making it both reliable and practical for everyday wear.

3. What is the case size of the Lady-Datejust 278245ARDVIP?
The case measures 31 mm in diameter, placing it in the middle of Rolex's Lady-Datejust size range between the 28 mm and 36 mm variants. This size is widely regarded as the most versatile, offering a refined dress-watch proportion that suits a broad range of wrist sizes.

4. Is the Rolex Lady-Datejust 31 suitable for everyday wear?
Yes — despite its luxurious finish, the Lady-Datejust 31 is built to Rolex's exacting standards for durability, with an 18k Everose gold case, a scratch-resistant sapphire crystal, and 100-meter water resistance. It transitions effortlessly from casual daytime wear to formal occasions, making it one of the most practical luxury dress watches available.

5. What is the dial color and what does the dial of the 278245ARDVIP look like?
The dial is finished in aubergine, a deep jewel-toned purple-burgundy hue that shifts in appearance depending on lighting. It is complemented by Roman numeral hour markers and a diamond-set VI index, creating a refined and distinctive dial arrangement.

6. Is the Rolex Lady-Datejust 278245ARDVIP a good investment, and how can I buy it from Bizak & Co.?
The Lady-Datejust in 18k Everose gold with a rare aubergine dial is considered a strong and desirable reference among collectors, combining a classic Rolex model with premium materials and an uncommon dial color. You can inquire about purchasing this watch by contacting Bizak & Co. directly through bizakandco.com; please note that Bizak & Co. is not an authorized Rolex dealer.

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