Rolex Lady-Datejust 31 31 mm 278273DGRVIO Steel/Yellow Gold Grey

The Rolex Lady-Datejust is one of the most enduring icons in watchmaking, tracing its roots to 1957 when Rolex introduced the world's first self-winding waterproof watch with an automatically changing date to be designed expressly for women. Over the decades the Lady-Datejust has evolved through successive generations while retaining its defining proportions and the instantly recognizable Cyclops lens that magnifies the date at 3 o'clock. The 31 mm case size occupies a sweet spot in the modern Lady-Datejust lineup, offering a presence that reads contemporary and bold on the wrist without sacrificing the feminine refinement that has made this collection a cultural touchstone.

Reference 278273DGRVIO represents the current-generation Lady-Datejust 31 in Rolex's two-tone configuration, combining the brand's proprietary Oystersteel—a 904L stainless steel alloy prized for its exceptional corrosion resistance and lustrous polish—with 18 ct yellow gold on the bezel, crown, and bracelet center links. The result is a watch that transitions effortlessly from casual to formal settings, catching the light in two distinct warm and cool tones that complement a wide spectrum of personal styles. The grey dial adds a modern, understated layer of sophistication, steering this reference away from more expected white or champagne dials while remaining genuinely versatile.

The yellow gold fluted bezel is one of Rolex's most storied design elements, first introduced on the Datejust in 1946 as a functional winding aid and later refined into a purely aesthetic signature. On the 278273DGRVIO the fluted bezel is rendered in 18 ct yellow gold, its precisely machined grooves catching light and lending the watch a jewel-like quality that pairs beautifully with the grey dial. The Oyster bracelet—constructed with alternating brushed and polished links in Oystersteel and yellow gold center links—provides the same secure, comfortable fit that has made Rolex bracelets the benchmark for the industry, and it is secured by Rolex's Crownclasp for effortless adjustment and a clean wrist profile.

Powering the Lady-Datejust 31 is an automatic movement, Rolex's self-winding mechanical caliber housed in the hermetically sealed Oyster case that provides 100 meters (330 feet) of water resistance. The Oyster case has protected Rolex movements since 1926 and remains the definitive standard for robust, everyday wearability. Together, the case architecture and movement mean that the 278273DGRVIO is not merely a dress watch to be saved for special occasions—it is engineered for continuous, confident daily wear in virtually any environment.

At Bizak & Co. we are committed to offering only certified authentic timepieces, and this Lady-Datejust 31 reference 278273DGRVIO is presented brand new. Buyers searching to buy a Rolex Lady-Datejust 31 278273DGRVIO online can purchase with confidence knowing that every watch we sell has been verified for authenticity. Whether you are adding a cornerstone Rolex to your collection or seeking the perfect gift, this grey-dial, yellow gold fluted bezel Lady-Datejust represents exceptional value and timeless desirability. Visit bizakandco.com to explore this reference or reach out to our team directly—we are here to answer every question and make the buying experience seamless.