Rolex Lady-Datejust 31 31 mm 278273WRJ Steel/Yellow Gold White

The Rolex Lady-Datejust is one of the most enduring and recognizable timepieces in the history of watchmaking. Introduced in 1957 as the first self-winding, waterproof, and date-displaying watch sized specifically for women, the Lady-Datejust has spent decades as the definitive choice for those who demand precision engineering in an elegant package. The 31 mm case size occupies the sweet spot between the petite 28 mm and the bolder 36 mm, offering a versatile wrist presence that flatters a wide range of wearers without sacrificing dial legibility.

Reference 278273WRJ is a study in contrasts done right. The case and bracelet are crafted in Rolex's proprietary Oystersteel, a corrosion-resistant alloy prized for its exceptional finish and durability, while the bezel and select bracelet elements are rendered in warm 18k yellow gold. This two-tone Rolesor configuration has been a cornerstone of the Datejust aesthetic for decades, immediately conveying a sense of dressed-up versatility. The fluted yellow gold bezel, one of the most iconic Rolex design signatures, catches the light with every movement of the wrist.

The dial of the 278273WRJ is finished in white and set with Roman numerals, a choice that elevates the watch firmly into dress-watch territory. Roman numerals lend a classical, almost sculptural quality to the dial, creating strong visual rhythm and a sense of timeless formality. The combination of the white ground, gold hour markers, and the characteristic Rolex cyclops lens magnifying the date window at three o'clock results in a dial that is as legible as it is beautiful.

Powering this Lady-Datejust is an automatic movement, ensuring that daily wear keeps the watch wound without any manual intervention. Rolex automatic calibers are renowned for their precision, consistency, and longevity, and this reference carries a water resistance rating of 100 meters, making the Oyster case more than capable of handling everyday exposure to water. The Jubilee bracelet — a five-piece link design that Rolex debuted alongside the very first Datejust in 1945 — is supple, comfortable on the wrist, and widely regarded as one of the finest bracelets in the industry.

For collectors and first-time luxury watch buyers alike, the Lady-Datejust 31 ref. 278273WRJ represents an exceptional confluence of heritage, craftsmanship, and everyday wearability. Its two-tone Rolesor construction means it pairs naturally with both gold and silver jewelry, and the white Roman dial gives it the kind of versatile formality that suits virtually any occasion. Whether you are searching for a personal milestone gift or a foundational piece for a growing collection, this reference delivers lasting value.

At Bizak & Co., we are passionate about connecting discerning buyers with exceptional timepieces. Browse this Rolex Lady-Datejust 31 278273WRJ for sale on bizakandco.com, and reach out to our team with any questions about the watch, its condition, or how to buy online with confidence. Please note that Bizak & Co. is not an authorized Rolex dealer; all trademarks remain the property of Rolex SA.