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Rolex Lady-Datejust 31 31 mm 278273WRJ Steel/Yellow Gold White

Rolex Lady-Datejust 31 31 mm 278273WRJ Steel/Yellow Gold White Rolex Lady-Datejust 31 31 mm 278273WRJ Steel/Yellow…

Reference 278273WRJ

Full watch configuration

Rolex Lady-Datejust 31 31 mm 278273WRJ Steel/Yellow Gold White

$15,344.00 $16,499.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

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Rolex Lady-Datejust 31 31 mm 278273WRJ Steel/Yellow Gold White

Rolex Lady-Datejust 31 31 mm 278273WRJ Steel/Yellow Gold White

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Rolex Lady-Datejust 31 31 mm 278273WRJ Steel/Yellow Gold White

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The Rolex Lady-Datejust 31 ref. 278273WRJ is a 31 mm two-tone watch crafted in Oystersteel and 18k yellow gold, presenting a crisp white Roman dial framed by a classic yellow gold fluted bezel on a refined Jubilee bracelet. Powered by an automatic movement and rated to 100 meters of water resistance, this reference delivers the timeless elegance and daily reliability that have made the Lady-Datejust an icon.

Reference 278273WRJ stands out for its harmonious blend of sporty steel and warm gold finishing, with the Roman-numeral dial adding a dress-watch sophistication that transitions effortlessly from boardroom to evening wear. Contact Bizak & Co. today to buy this Lady-Datejust 31 online or learn more about its availability.

Compare it across every Lady-Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Lady-Datejust is one of the most enduring and recognizable timepieces in the history of watchmaking. Introduced in 1957 as the first self-winding, waterproof, and date-displaying watch sized specifically for women, the Lady-Datejust has spent decades as the definitive choice for those who demand precision engineering in an elegant package. The 31 mm case size occupies the sweet spot between the petite 28 mm and the bolder 36 mm, offering a versatile wrist presence that flatters a wide range of wearers without sacrificing dial legibility.

Reference 278273WRJ is a study in contrasts done right. The case and bracelet are crafted in Rolex's proprietary Oystersteel, a corrosion-resistant alloy prized for its exceptional finish and durability, while the bezel and select bracelet elements are rendered in warm 18k yellow gold. This two-tone Rolesor configuration has been a cornerstone of the Datejust aesthetic for decades, immediately conveying a sense of dressed-up versatility. The fluted yellow gold bezel, one of the most iconic Rolex design signatures, catches the light with every movement of the wrist.

The dial of the 278273WRJ is finished in white and set with Roman numerals, a choice that elevates the watch firmly into dress-watch territory. Roman numerals lend a classical, almost sculptural quality to the dial, creating strong visual rhythm and a sense of timeless formality. The combination of the white ground, gold hour markers, and the characteristic Rolex cyclops lens magnifying the date window at three o'clock results in a dial that is as legible as it is beautiful.

Powering this Lady-Datejust is an automatic movement, ensuring that daily wear keeps the watch wound without any manual intervention. Rolex automatic calibers are renowned for their precision, consistency, and longevity, and this reference carries a water resistance rating of 100 meters, making the Oyster case more than capable of handling everyday exposure to water. The Jubilee bracelet — a five-piece link design that Rolex debuted alongside the very first Datejust in 1945 — is supple, comfortable on the wrist, and widely regarded as one of the finest bracelets in the industry.

For collectors and first-time luxury watch buyers alike, the Lady-Datejust 31 ref. 278273WRJ represents an exceptional confluence of heritage, craftsmanship, and everyday wearability. Its two-tone Rolesor construction means it pairs naturally with both gold and silver jewelry, and the white Roman dial gives it the kind of versatile formality that suits virtually any occasion. Whether you are searching for a personal milestone gift or a foundational piece for a growing collection, this reference delivers lasting value.

At Bizak & Co., we are passionate about connecting discerning buyers with exceptional timepieces. Browse this Rolex Lady-Datejust 31 278273WRJ for sale on bizakandco.com, and reach out to our team with any questions about the watch, its condition, or how to buy online with confidence. Please note that Bizak & Co. is not an authorized Rolex dealer; all trademarks remain the property of Rolex SA.

Technical Details
Reference
278273WRJ
Model
Lady-Datejust 31
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
White Roman
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Lady-Datejust 31 ref. 278273WRJ special?
Reference 278273WRJ combines Oystersteel and 18k yellow gold in Rolex's classic two-tone Rolesor style, pairing a white Roman dial with a fluted yellow gold bezel and the iconic Jubilee bracelet. This configuration distills decades of Lady-Datejust design heritage into a single, instantly recognizable watch that moves effortlessly between casual and formal settings.

2. What movement powers the Rolex Lady-Datejust 31 278273WRJ?
This reference is equipped with an automatic movement, meaning the rotor winds the mainspring through the natural motion of the wearer's wrist during everyday wear. Rolex automatic calibers are celebrated for their precision and long-term reliability, making manual winding unnecessary under normal wearing conditions.

3. What is the case size of the Lady-Datejust 278273WRJ?
The watch measures 31 mm in diameter, placing it in Rolex's mid-size Lady-Datejust tier. This size offers a balanced wrist presence that is larger and more legible than the 28 mm version while remaining elegantly proportioned for a wide range of wrist sizes.

4. Is the Rolex Lady-Datejust 31 278273WRJ suitable for everyday wear?
Yes — the Oyster case provides 100 meters of water resistance, the Jubilee bracelet is built for lasting comfort, and the automatic movement requires no daily winding. The two-tone steel and gold construction is hardwearing yet refined, making this watch equally at home at the office, at a dinner, or on an active weekend.

5. What are the dial and bezel details of the 278273WRJ?
The dial is white and features Roman numerals for hour markers, giving the watch a distinctly classical and elegant character. The bezel is crafted in 18k yellow gold with Rolex's signature fluted decoration, which has been a hallmark of the Datejust family since its inception and adds brilliant light reflection to the watch's profile.

6. Is the Rolex Lady-Datejust 31 278273WRJ a good buy, and how can I purchase it from Bizak & Co.?
The Lady-Datejust in two-tone Rolesor with a fluted bezel is one of the most consistently sought-after references in the Rolex portfolio, valued for its versatility, heritage, and strong long-term desirability. You can buy this Rolex Lady-Datejust 31 278273WRJ online at bizakandco.com or contact our team directly — we are happy to answer any questions and guide you through the purchase process.

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Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

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