Rolex Lady-Datejust 31 31 mm 278275CRDVIP Rose Gold Chocolate

The Rolex Lady-Datejust is among the most storied watches in horological history, introduced in 1957 as the first self-winding waterproof wristwatch sized specifically for women—a milestone that fundamentally shaped what a luxury ladies' timepiece could be. Across decades, the Lady-Datejust has evolved in size, material, and dial artistry while retaining the core Datejust architecture of integrated bracelet, date window with Cyclops lens, and fluted or smooth bezel options. The 31mm case size represents the sweet spot of the current Lady-Datejust family, generous enough to carry bold dial designs yet refined enough to sit elegantly on a range of wrist sizes.

Reference 278275CRDVIP is constructed entirely in 18k Everose gold, Rolex's proprietary rose gold alloy formulated to resist fading and maintain its warm blush hue over generations of wear. The case measures 31mm in diameter and is paired with Rolex's signature fluted bezel in matching Everose gold, its twenty finely cut serrations catching and scattering light in a manner that has become synonymous with the Datejust identity. The integrated President bracelet, originally developed for the Day-Date and later extended to the Lady-Datejust line, completes the all-gold presentation with its semi-circular three-piece links and concealed crowned clasp.

The dial of reference 278275CRDVIP is finished in a deep chocolate hue set with Roman numerals, a choice that perfectly complements the warm tones of the Everose gold case and bracelet. Chocolate dials have become among the most sought-after in the contemporary Rolex catalog precisely because of how naturally they harmonize with rose gold—neither competing nor disappearing, but anchoring the entire composition with richness and depth. The date aperture at three o'clock is magnified by a Cyclops lens integrated into the domed sapphire crystal, a practical detail executed with characteristic Rolex precision.

Beneath the case, an automatic movement drives the watch, offering the convenience of self-winding wear without the need for a battery. Rolex movements are manufactured in-house at the brand's Geneva facilities, held to Superlative Chronometer standards, and regulated to perform well within tight precision tolerances. The watch carries a water resistance of 100 meters (330 feet), secured by the Oyster case architecture's screw-down Twinlock crown, making it far more robust than a conventional dress watch despite its elegant appearance.

On the wrist, the Lady-Datejust 31 in reference 278275CRDVIP delivers a presence that is unmistakably luxurious without being ostentatious. The monochromatic rose gold palette from bezel to bracelet creates a fluid, uninterrupted line that flatters the wrist, while the chocolate dial provides a focal point that rewards a close look. This is a watch suited to a woman who appreciates the heritage and mechanics behind a timepiece as much as its aesthetic impact—equally at home at a formal event or as an elevated everyday companion.

At Bizak & Co., we specialize in connecting discerning collectors with exceptional Rolex references like the Lady-Datejust 31 278275CRDVIP. We invite you to browse our curated inventory at bizakandco.com or reach out directly to our team for personalized assistance, detailed photographs, or condition information. Bizak & Co. is not an authorized Rolex dealer; all Rolex trademarks remain the property of Rolex SA.