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Rolex Lady-Datejust 31 31 mm 278275CRDVIP Rose Gold Chocolate

Rolex Lady-Datejust 31 31 mm 278275CRDVIP Rose Gold Chocolate Rolex Lady-Datejust 31 31 mm 278275CRDVIP Rose…

Reference 278275CRDVIP

Full watch configuration

Rolex Lady-Datejust 31 31 mm 278275CRDVIP Rose Gold Chocolate

$36,456.00 $39,200.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Rolex Lady-Datejust 31 31 mm 278275CRDVIP Rose Gold Chocolate

Rolex Lady-Datejust 31 31 mm 278275CRDVIP Rose Gold Chocolate

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Rolex Lady-Datejust 31 31 mm 278275CRDVIP Rose Gold Chocolate

Catalogue watch price: $36,456.00 USD

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The Rolex Lady-Datejust 31 reference 278275CRDVIP is a 31mm 18k rose gold dress watch defined by its warm chocolate Roman numeral dial, rose gold fluted bezel, and iconic President bracelet—one of the most cohesive and refined expressions in the Lady-Datejust collection. Every element, from the warm tones of the dial to the five-micron rose gold of the bracelet, speaks to Rolex's commitment to integrated luxury design at the 31mm midsize scale.

What sets reference 278275CRDVIP apart is the harmonious all-rose-gold palette unified by the deep chocolate dial, a combination that reads as effortlessly polished on the wrist from a boardroom to a formal evening. Contact Bizak & Co. today to learn more about acquiring this Lady-Datejust 31 or to explore our full selection of pre-owned and unworn Rolex timepieces available online.

Compare it across every Lady-Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

Specifications

Brand Rolex
Collection Lady-Datejust 31
Reference 278275CRDVIP
Case size 31 mm
Case material Rose Gold
Dial Chocolate Roman
Movement Automatic
Bracelet / strap Rose Gold

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The Rolex Lady-Datejust is among the most storied watches in horological history, introduced in 1957 as the first self-winding waterproof wristwatch sized specifically for women—a milestone that fundamentally shaped what a luxury ladies' timepiece could be. Across decades, the Lady-Datejust has evolved in size, material, and dial artistry while retaining the core Datejust architecture of integrated bracelet, date window with Cyclops lens, and fluted or smooth bezel options. The 31mm case size represents the sweet spot of the current Lady-Datejust family, generous enough to carry bold dial designs yet refined enough to sit elegantly on a range of wrist sizes.

Reference 278275CRDVIP is constructed entirely in 18k Everose gold, Rolex's proprietary rose gold alloy formulated to resist fading and maintain its warm blush hue over generations of wear. The case measures 31mm in diameter and is paired with Rolex's signature fluted bezel in matching Everose gold, its twenty finely cut serrations catching and scattering light in a manner that has become synonymous with the Datejust identity. The integrated President bracelet, originally developed for the Day-Date and later extended to the Lady-Datejust line, completes the all-gold presentation with its semi-circular three-piece links and concealed crowned clasp.

The dial of reference 278275CRDVIP is finished in a deep chocolate hue set with Roman numerals, a choice that perfectly complements the warm tones of the Everose gold case and bracelet. Chocolate dials have become among the most sought-after in the contemporary Rolex catalog precisely because of how naturally they harmonize with rose gold—neither competing nor disappearing, but anchoring the entire composition with richness and depth. The date aperture at three o'clock is magnified by a Cyclops lens integrated into the domed sapphire crystal, a practical detail executed with characteristic Rolex precision.

Beneath the case, an automatic movement drives the watch, offering the convenience of self-winding wear without the need for a battery. Rolex movements are manufactured in-house at the brand's Geneva facilities, held to Superlative Chronometer standards, and regulated to perform well within tight precision tolerances. The watch carries a water resistance of 100 meters (330 feet), secured by the Oyster case architecture's screw-down Twinlock crown, making it far more robust than a conventional dress watch despite its elegant appearance.

On the wrist, the Lady-Datejust 31 in reference 278275CRDVIP delivers a presence that is unmistakably luxurious without being ostentatious. The monochromatic rose gold palette from bezel to bracelet creates a fluid, uninterrupted line that flatters the wrist, while the chocolate dial provides a focal point that rewards a close look. This is a watch suited to a woman who appreciates the heritage and mechanics behind a timepiece as much as its aesthetic impact—equally at home at a formal event or as an elevated everyday companion.

At Bizak & Co., we specialize in connecting discerning collectors with exceptional Rolex references like the Lady-Datejust 31 278275CRDVIP. We invite you to browse our curated inventory at bizakandco.com or reach out directly to our team for personalized assistance, detailed photographs, or condition information. Bizak & Co. is not an authorized Rolex dealer; all Rolex trademarks remain the property of Rolex SA.

Technical Details
Reference
278275CRDVIP
Model
Lady-Datejust 31
Movement
Automatic
Case material
Rose Gold
Bracelet material
Rose Gold
Dial
Chocolate Roman
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Lady-Datejust 31 reference 278275CRDVIP special?
Reference 278275CRDVIP stands out for its fully integrated 18k Everose gold presentation—case, fluted bezel, and President bracelet—unified by a deep chocolate Roman numeral dial that creates a harmonious, monochromatic luxury aesthetic. It is one of the most cohesive and sought-after configurations in the current Lady-Datejust 31 lineup. The combination of Rolex's proprietary Everose gold alloy and the warm chocolate dial ensures the watch retains its visual appeal for decades.

2. What movement powers the Rolex Lady-Datejust 31 278275CRDVIP?
The Lady-Datejust 31 reference 278275CRDVIP is powered by an automatic (self-winding) movement, meaning it winds itself through the natural motion of the wearer's wrist during daily wear. Rolex manufactures its movements in-house and certifies them to Superlative Chronometer standards for precision and reliability. No battery is required, making it a low-maintenance companion for everyday use.

3. What is the case size of the Rolex Lady-Datejust 278275CRDVIP?
The case measures 31mm in diameter, placing it in Rolex's midsize Lady-Datejust family—larger than the classic 28mm but more understated than a full 36mm Datejust. This size is widely regarded as an elegant balance that suits a broad range of wrist sizes while accommodating a legible dial and date complication. The case is crafted in 18k Everose gold with a water resistance of 100 meters.

4. Is the Rolex Lady-Datejust 31 suitable for everyday wear?
Yes, the Lady-Datejust 31 is designed for daily wear despite its luxurious appearance. The Oyster case with screw-down crown provides 100 meters (330 feet) of water resistance, and the scratch-resistant sapphire crystal protects the dial under normal conditions. Its self-winding automatic movement eliminates the need for battery changes, making it a practical as well as beautiful everyday timepiece.

5. What is the dial and case material of reference 278275CRDVIP?
The dial is finished in a rich chocolate color set with Roman numerals, a combination that pairs exceptionally well with the 18k Everose gold case and President bracelet. Everose gold is Rolex's proprietary rose gold alloy, developed to resist fading and maintain its warm blush tone over time. Together, the chocolate dial and Everose gold hardware create one of the most visually cohesive and desirable configurations in the Lady-Datejust range.

6. How can I buy the Rolex Lady-Datejust 31 278275CRDVIP from Bizak & Co.?
You can explore this reference and our full Rolex inventory at bizakandco.com, where our team is available to provide detailed information, additional photographs, and guidance on your purchase. Reach out to us directly via our contact page for personalized assistance—we are committed to making your buying experience seamless and transparent. Please note that Bizak & Co. is not an authorized Rolex dealer; all Rolex trademarks are the property of Rolex SA.

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Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

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