Rolex Lady-Datejust 31 31 mm 278285RBRCRDVIP Rose Gold/Diamonds Chocolate

The Rolex Lady-Datejust is one of the most storied watches in horological history, first introduced in 1957 as the feminine counterpart to the Datejust — itself the world's first self-winding wristwatch to display the date in a window on the dial. Across more than six decades, the Lady-Datejust has remained the benchmark for elegant, wearable luxury, worn by icons of culture, fashion, and commerce. Reference 278285RBRCRDVIP represents a thoroughly modern evolution of this lineage, combining the timeless architecture of the Datejust with Rolex's finest materials and gem-setting expertise.

The case of this Lady-Datejust 31 is crafted entirely in 18k Everose gold — Rolex's proprietary rose gold alloy formulated to resist fading and maintain its warm, blush tone over decades of wear. At 31mm in diameter, the case size is ideally proportioned for a wide range of wrist sizes, striking the perfect balance between the classic 28mm Lady-Datejust and the larger 36mm unisex references. The Oyster case is water resistant to 100 meters (330 feet), ensuring robust everyday reliability beneath its jewelled exterior.

The chocolate dial is one of the most sought-after dial configurations in the entire Lady-Datejust range. Its deep, warm brown tone creates a striking visual contrast with the rose gold case and the brilliant diamonds of the bezel, while applied Roman numerals in gold add a classical, haute horlogerie dimension. The overall effect is one of understated opulence — a dial that rewards close inspection and turns heads across any room.

The bezel of reference 278285RBRCRDVIP is set with diamonds, a signature hallmark of Rolex's gem-set Datejust variants. Each stone is individually selected and set by Rolex's in-house gem specialists to exacting standards, adding brilliance and presence to the watch without overpowering its elegant lines. The watch is presented on the President bracelet — originally created for the Day-Date and later extended to the Lady-Datejust — featuring three rounded links in solid 18k Everose gold and a concealed Crownclasp, widely regarded as the most prestigious bracelet in watchmaking.

Powering this Lady-Datejust 31 is a Rolex-certified automatic movement, delivering the precision, reliability, and low-maintenance wearability that has made Rolex synonymous with dependable mechanical timekeeping. The movement is housed within the sealed Oyster case, protected from dust, moisture, and the rigors of daily life, making this watch as practical as it is beautiful.

At Bizak & Co., we specialize in sourcing exceptional Rolex timepieces for discerning collectors and first-time luxury watch buyers alike. The Lady-Datejust 31 in reference 278285RBRCRDVIP — with its rose gold construction, chocolate Roman dial, diamond bezel, and President bracelet — represents one of the most desirable configurations available in the pre-owned and grey market space. Whether you are looking to buy online or prefer a personalized consultation, our team is here to guide you through every step. Explore this reference today at bizakandco.com and discover why Bizak & Co. is a trusted destination for luxury watches.