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Rolex Lady-Datejust 31 31 mm 278285RBRCRDVIP Rose Gold/Diamonds Chocolate

Rolex Lady-Datejust 31 31 mm 278285RBRCRDVIP Rose Gold/Diamonds Chocolate Rolex Lady-Datejust 31 31 mm 278285RBRCRDVIP Rose…

Reference 278285RBRCRDVIP

Full watch configuration

Rolex Lady-Datejust 31 31 mm 278285RBRCRDVIP Rose Gold/Diamonds Chocolate

$48,639.00 $52,300.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Rolex Lady-Datejust 31 31 mm 278285RBRCRDVIP Rose Gold/Diamonds Chocolate

Rolex Lady-Datejust 31 31 mm 278285RBRCRDVIP Rose Gold/Diamonds Chocolate

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Rolex Lady-Datejust 31 31 mm 278285RBRCRDVIP Rose Gold/Diamonds Chocolate

Catalogue watch price: $48,639.00 USD

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The Rolex Lady-Datejust 31 reference 278285RBRCRDVIP is an 18k rose gold dress watch featuring a rich chocolate Roman-numeral dial, a diamond-set bezel, and the iconic President bracelet — one of the most refined combinations available in Rolex's ladies' collection. At 31mm, this reference sits at the ideal size for wrists that appreciate classic Datejust proportions with a decidedly luxurious, jewellery-forward aesthetic.

What makes this particular reference stand out is the harmonious pairing of warm rose gold with a deep chocolate dial and the brilliance of diamonds across the bezel, creating a watch that transitions effortlessly from boardroom to black-tie. Contact Bizak & Co. today to inquire about availability, pricing, or to buy this Rolex Lady-Datejust 31 online.

Compare it across every Lady-Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Lady-Datejust is one of the most storied watches in horological history, first introduced in 1957 as the feminine counterpart to the Datejust — itself the world's first self-winding wristwatch to display the date in a window on the dial. Across more than six decades, the Lady-Datejust has remained the benchmark for elegant, wearable luxury, worn by icons of culture, fashion, and commerce. Reference 278285RBRCRDVIP represents a thoroughly modern evolution of this lineage, combining the timeless architecture of the Datejust with Rolex's finest materials and gem-setting expertise.

The case of this Lady-Datejust 31 is crafted entirely in 18k Everose gold — Rolex's proprietary rose gold alloy formulated to resist fading and maintain its warm, blush tone over decades of wear. At 31mm in diameter, the case size is ideally proportioned for a wide range of wrist sizes, striking the perfect balance between the classic 28mm Lady-Datejust and the larger 36mm unisex references. The Oyster case is water resistant to 100 meters (330 feet), ensuring robust everyday reliability beneath its jewelled exterior.

The chocolate dial is one of the most sought-after dial configurations in the entire Lady-Datejust range. Its deep, warm brown tone creates a striking visual contrast with the rose gold case and the brilliant diamonds of the bezel, while applied Roman numerals in gold add a classical, haute horlogerie dimension. The overall effect is one of understated opulence — a dial that rewards close inspection and turns heads across any room.

The bezel of reference 278285RBRCRDVIP is set with diamonds, a signature hallmark of Rolex's gem-set Datejust variants. Each stone is individually selected and set by Rolex's in-house gem specialists to exacting standards, adding brilliance and presence to the watch without overpowering its elegant lines. The watch is presented on the President bracelet — originally created for the Day-Date and later extended to the Lady-Datejust — featuring three rounded links in solid 18k Everose gold and a concealed Crownclasp, widely regarded as the most prestigious bracelet in watchmaking.

Powering this Lady-Datejust 31 is a Rolex-certified automatic movement, delivering the precision, reliability, and low-maintenance wearability that has made Rolex synonymous with dependable mechanical timekeeping. The movement is housed within the sealed Oyster case, protected from dust, moisture, and the rigors of daily life, making this watch as practical as it is beautiful.

At Bizak & Co., we specialize in sourcing exceptional Rolex timepieces for discerning collectors and first-time luxury watch buyers alike. The Lady-Datejust 31 in reference 278285RBRCRDVIP — with its rose gold construction, chocolate Roman dial, diamond bezel, and President bracelet — represents one of the most desirable configurations available in the pre-owned and grey market space. Whether you are looking to buy online or prefer a personalized consultation, our team is here to guide you through every step. Explore this reference today at bizakandco.com and discover why Bizak & Co. is a trusted destination for luxury watches.

Technical Details
Reference
278285RBRCRDVIP
Model
Lady-Datejust 31
Movement
Automatic
Case material
Rose Gold
Bracelet material
Rose Gold
Dial
Chocolate with Roman numerals
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Lady-Datejust 31 reference 278285RBRCRDVIP special?
Reference 278285RBRCRDVIP combines three of the most desirable elements in the Lady-Datejust lineup: an 18k Everose gold case, a rich chocolate Roman-numeral dial, and a diamond-set bezel paired with the prestigious President bracelet. This configuration is widely considered one of the most luxurious and complete expressions of the Lady-Datejust, making it highly sought after by collectors and enthusiasts alike.

2. What movement powers the Rolex Lady-Datejust 31 278285RBRCRDVIP?
This Lady-Datejust 31 is powered by a Rolex automatic movement, delivering self-winding mechanical precision in keeping with Rolex's reputation for reliability. The movement is housed within the sealed Oyster case, which provides water resistance to 100 meters (330 feet) for everyday confidence.

3. What is the case size of the Lady-Datejust 278285RBRCRDVIP?
The case measures 31mm in diameter, placing it in the mid-size tier of the Datejust family — larger than the classic 28mm Lady-Datejust but more refined than a 36mm unisex reference. This size suits a wide range of wrist sizes and is one of the most versatile proportions in the collection.

4. Is the Rolex Lady-Datejust 31 suitable for everyday wear?
Absolutely — despite its jewelled appearance, the Lady-Datejust 31 is built on Rolex's robust Oyster platform, offering water resistance to 100 meters and the reliability of an automatic movement designed for daily use. It transitions seamlessly from casual daytime wear to formal evening occasions, making it a true all-purpose luxury timepiece.

5. What is the dial and case material of the 278285RBRCRDVIP?
The dial is a deep chocolate color with applied Roman numerals, one of the most elegant and distinctive options in the Lady-Datejust range. The case, bezel setting, and President bracelet are all crafted in 18k Everose gold — Rolex's proprietary rose gold alloy known for its lasting warm tone.

6. Is the Rolex Lady-Datejust 31 278285RBRCRDVIP a good buy, and how can I purchase it from Bizak & Co.?
The Lady-Datejust 31 in this full rose gold, diamond-bezel, chocolate-dial configuration is consistently one of the strongest-performing references in the secondary market, combining broad aesthetic appeal with Rolex's enduring brand strength. You can browse availability and buy online at bizakandco.com, or contact our team directly for personalized assistance and pricing information.

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Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

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U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

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