Rolex Lady-Datejust 31 31 mm 278285RBRRRDVIP Rose Gold/Diamonds Slate

The Rolex Lady-Datejust is one of the most storied watches in horology, representing the first self-winding waterproof wristwatch designed specifically for women when it debuted in 1957. Descended directly from the legendary Datejust introduced in 1945, the Lady-Datejust carries every hallmark of that lineage — the date window at three o'clock with its signature Cyclops lens, the fluted or jeweled bezel, and the instantly recognizable Oyster case construction — scaled to a refined 31 mm diameter that sits with perfect poise on the wrist.

Reference 278285RBR represents the Lady-Datejust 31 in its most opulent configuration. The case and the three-link President bracelet are both rendered in 18k Everose gold, Rolex's proprietary rose gold alloy celebrated for its resistance to fading and its warm, enduring blush tone. The President bracelet, originally introduced in 1956 for the Day-Date and reserved exclusively for Rolex's precious-metal models, lends an unmistakable sense of occasion and is widely regarded as the most prestigious bracelet in the watchmaking world.

The dial of this reference is finished in a deep slate tone and dressed with Roman numerals, a choice that brings classical elegance to a contemporary canvas. Slate is a color that reads differently across lighting conditions — appearing almost charcoal in shadow and revealing subtle warmth under direct light — making it a versatile partner for both the rose gold case and the brilliance of the diamond-set bezel. The diamond bezel frames the dial with a continuous ring of pavé-set stones, amplifying the watch's presence without overwhelming its refined proportions.

Powering the watch is a Rolex-certified automatic movement, ensuring the precision and reliability that Rolex movements are universally recognized for. The Oyster case provides water resistance to 100 meters (330 feet), a practical reassurance that this watch is built to be worn and not merely admired. The integration of robust Rolex engineering beneath such a jewel-like exterior is precisely what separates a Rolex from purely decorative fine jewelry watches.

On the wrist, the Lady-Datejust 31 in reference 278285RBR occupies a distinctive position: substantial enough to project confidence and luxury, yet sized with the elegance expected of a ladies' dress watch. The 31 mm case is a modern sweet spot, appealing equally to collectors who prefer traditional proportions and to contemporary wearers who appreciate a defined presence. Whether worn to a formal occasion or as an elevated everyday companion, this reference commands attention with quiet authority.

At Bizak & Co., we are committed to sourcing and presenting exceptional timepieces with complete transparency. Please note that Bizak & Co. is not an authorized Rolex dealer. We invite you to explore reference 278285RBR at bizakandco.com or to contact our team directly — our specialists are ready to answer every question and guide you through acquiring this remarkable watch with confidence.