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Rolex Lady-Datejust 31 31 mm 278285RBRRRDVIP Rose Gold/Diamonds Slate

Rolex Lady-Datejust 31 31 mm 278285RBRRRDVIP Rose Gold/Diamonds Slate Rolex Lady-Datejust 31 31 mm 278285RBRRRDVIP Rose…

Reference 278285RBR

Full watch configuration

Rolex Lady-Datejust 31 31 mm 278285RBRRRDVIP Rose Gold/Diamonds Slate

$50,469.00 $52,300.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

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Rolex Lady-Datejust 31 31 mm 278285RBRRRDVIP Rose Gold/Diamonds Slate

Rolex Lady-Datejust 31 31 mm 278285RBRRRDVIP Rose Gold/Diamonds Slate

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Rolex Lady-Datejust 31 31 mm 278285RBRRRDVIP Rose Gold/Diamonds Slate

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The Rolex Lady-Datejust 31 reference 278285RBR is a 31 mm automatic wristwatch crafted in 18k rose gold, featuring a slate Roman numeral dial, a diamond-set bezel, and the iconic President bracelet. This combination of warm rose gold and deep slate creates a striking contrast that defines understated luxury at its finest.

Reference 278285RBR stands out as one of the most complete and glamorous expressions of the Lady-Datejust line, uniting precious metal, gem-setting, and Rolex's most distinguished bracelet in a single cohesive package. Contact Bizak & Co. today to inquire about acquiring this exceptional timepiece or to buy online at bizakandco.com.

Compare it across every Lady-Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Lady-Datejust is one of the most storied watches in horology, representing the first self-winding waterproof wristwatch designed specifically for women when it debuted in 1957. Descended directly from the legendary Datejust introduced in 1945, the Lady-Datejust carries every hallmark of that lineage — the date window at three o'clock with its signature Cyclops lens, the fluted or jeweled bezel, and the instantly recognizable Oyster case construction — scaled to a refined 31 mm diameter that sits with perfect poise on the wrist.

Reference 278285RBR represents the Lady-Datejust 31 in its most opulent configuration. The case and the three-link President bracelet are both rendered in 18k Everose gold, Rolex's proprietary rose gold alloy celebrated for its resistance to fading and its warm, enduring blush tone. The President bracelet, originally introduced in 1956 for the Day-Date and reserved exclusively for Rolex's precious-metal models, lends an unmistakable sense of occasion and is widely regarded as the most prestigious bracelet in the watchmaking world.

The dial of this reference is finished in a deep slate tone and dressed with Roman numerals, a choice that brings classical elegance to a contemporary canvas. Slate is a color that reads differently across lighting conditions — appearing almost charcoal in shadow and revealing subtle warmth under direct light — making it a versatile partner for both the rose gold case and the brilliance of the diamond-set bezel. The diamond bezel frames the dial with a continuous ring of pavé-set stones, amplifying the watch's presence without overwhelming its refined proportions.

Powering the watch is a Rolex-certified automatic movement, ensuring the precision and reliability that Rolex movements are universally recognized for. The Oyster case provides water resistance to 100 meters (330 feet), a practical reassurance that this watch is built to be worn and not merely admired. The integration of robust Rolex engineering beneath such a jewel-like exterior is precisely what separates a Rolex from purely decorative fine jewelry watches.

On the wrist, the Lady-Datejust 31 in reference 278285RBR occupies a distinctive position: substantial enough to project confidence and luxury, yet sized with the elegance expected of a ladies' dress watch. The 31 mm case is a modern sweet spot, appealing equally to collectors who prefer traditional proportions and to contemporary wearers who appreciate a defined presence. Whether worn to a formal occasion or as an elevated everyday companion, this reference commands attention with quiet authority.

At Bizak & Co., we are committed to sourcing and presenting exceptional timepieces with complete transparency. Please note that Bizak & Co. is not an authorized Rolex dealer. We invite you to explore reference 278285RBR at bizakandco.com or to contact our team directly — our specialists are ready to answer every question and guide you through acquiring this remarkable watch with confidence.

Technical Details
Reference
278285RBR
Model
Lady-Datejust 31
Movement
Automatic
Case material
Rose Gold
Bracelet material
Rose Gold
Dial
Slate with Roman numerals
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Lady-Datejust 31 reference 278285RBR special?
Reference 278285RBR combines three of the most prestigious elements in the Lady-Datejust lineup: an 18k rose gold Oyster case, a diamond-set bezel, and the exclusive President bracelet. The deep slate Roman numeral dial adds a sophisticated, fashion-forward contrast that elevates this reference above more standard configurations.

2. What movement powers the Rolex Lady-Datejust 31 278285RBR?
This reference is powered by a Rolex automatic movement, providing the self-winding reliability and precision that Rolex is universally recognized for. The Oyster case also delivers water resistance to 100 meters (330 feet), underscoring that this is a true instrument watch beneath its jeweled exterior.

3. What is the case size of the Lady-Datejust 278285RBR?
The case measures 31 mm in diameter, which is the defining size of the Lady-Datejust 31 collection. This dimension strikes a refined balance between classical ladies' watch proportions and a modern, confident wrist presence.

4. Is the Rolex Lady-Datejust 31 278285RBR suitable for everyday wear?
Yes — while its diamond bezel and President bracelet give it unmistakable dress-watch glamour, the robust Oyster case construction and 100-meter water resistance mean it is engineered for daily wear. Rolex designed the Lady-Datejust to be a reliable companion, not solely an occasional showpiece.

5. What is the dial and bezel like on the 278285RBR?
The dial is finished in a rich slate tone set with Roman numerals, lending a classical and deeply legible character to the watch face. The bezel is fully set with diamonds, creating a continuous halo of brilliance that frames the slate dial and complements the warm rose gold case beautifully.

6. Is the Rolex Lady-Datejust 278285RBR a good buy and how can I purchase it from Bizak & Co.?
The Lady-Datejust 31 in rose gold with a diamond bezel and President bracelet is consistently one of the most sought-after references in the ladies' luxury watch market, underpinned by Rolex's enduring brand prestige and the intrinsic value of precious metal and gem-set construction. You can browse and buy this reference online at bizakandco.com or contact the Bizak & Co. team directly — please note we are not an authorized Rolex dealer.

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90-Day Returns for Store Credit

Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

Read eligibility, condition requirements, and exclusions.

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U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

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