Rolex Lady-Datejust 31 31 mm 278285RBRRRP Rose Gold/Diamonds Rose

The Rolex Lady-Datejust 31 is one of the most recognized luxury watches in the world, and reference 278285RBRRRP represents the model at its most opulent. Introduced as part of Rolex's Lady-Datejust family, the 31mm case size occupies a versatile middle ground — larger than the classic 28mm yet refined enough to wear as a dress watch. The Datejust lineage itself stretches back to 1945, making it the first self-winding wristwatch to display the date in a window on the dial, and that legacy of innovation underpins every modern iteration.

The case and bracelet of reference 278285RBRRRP are crafted entirely in 18k Everose gold, Rolex's proprietary rose gold alloy developed to maintain its warm, reddish hue over decades of wear. The President bracelet — originally created in 1956 for the Day-Date and reserved exclusively for Rolex's all-gold and platinum models — lends an unmistakable air of prestige. Its semi-circular three-piece links flow seamlessly from the case and sit with exceptional comfort on the wrist.

The dial is finished in a rose hue and set with Roman numeral hour markers, creating a harmonious palette that complements the warm tone of the Everose gold case. Roman numerals have long been a hallmark of Datejust elegance, and on this reference they reinforce a decidedly classical, jewellery-forward aesthetic. The signature Cyclops lens magnifying the date window at three o'clock remains one of the Datejust's most iconic and practical design signatures.

Framing the dial is a diamond-set bezel, in which precisely calibrated brilliant-cut diamonds are pavé-set to catch the light from every angle. This treatment transforms the watch from an instrument of timekeeping into a true piece of fine jewellery without compromising its wearability. The automatic movement within powers the watch reliably day after day, requiring no manual winding as long as the watch is worn regularly.

On the wrist, the 278285RBRRRP commands attention while remaining proportionate and comfortable for daily wear. The 31mm diameter makes it an ideal choice for those who prefer a refined, feminine presence over an oversized statement. Whether worn to a formal occasion or as an elevated everyday accessory, this Lady-Datejust 31 transitions effortlessly across contexts.

Bizak & Co. is proud to offer the Rolex Lady-Datejust 31 reference 278285RBRRRP for sale online. As a trusted pre-owned and grey-market luxury watch dealer, we invite you to contact our team directly to discuss availability, condition details, and purchasing options. Buy online with confidence or reach out to speak with a knowledgeable specialist who can guide you through every step of your acquisition.