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Rolex Lady-Datejust 31 31 mm 278285RBRRRP Rose Gold/Diamonds Rose

Rolex Lady-Datejust 31 31 mm 278285RBRRRP Rose Gold/Diamonds Rose Rolex Lady-Datejust 31 31 mm 278285RBRRRP Rose…

Reference 278285RBRRRP

Full watch configuration

Rolex Lady-Datejust 31 31 mm 278285RBRRRP Rose Gold/Diamonds Rose

$47,151 $50,700
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Rolex Lady-Datejust 31 31 mm 278285RBRRRP Rose Gold/Diamonds Rose

Rolex Lady-Datejust 31 31 mm 278285RBRRRP Rose Gold/Diamonds Rose

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Rolex Lady-Datejust 31 31 mm 278285RBRRRP Rose Gold/Diamonds Rose

Catalogue watch price: $47,151

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The Rolex Lady-Datejust 31 reference 278285RBRRRP is a 31mm automatic wristwatch crafted in 18k rose gold, featuring a rose dial with Roman numerals, a diamond-set bezel, and the iconic President bracelet. This reference sits at the pinnacle of Rolex's dressy sport lineup, combining precious materials with the enduring Datejust silhouette.

What sets the 278285RBRRRP apart is the harmonious interplay of the warm rose gold case, the sparkling diamond bezel, and the richly hued rose dial — a combination that reads as unmistakably luxurious on the wrist. Browse this stunning Lady-Datejust 31 for sale at Bizak & Co. and contact our team to learn more or buy online today.

Compare it across every Lady-Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Lady-Datejust 31 is one of the most recognized luxury watches in the world, and reference 278285RBRRRP represents the model at its most opulent. Introduced as part of Rolex's Lady-Datejust family, the 31mm case size occupies a versatile middle ground — larger than the classic 28mm yet refined enough to wear as a dress watch. The Datejust lineage itself stretches back to 1945, making it the first self-winding wristwatch to display the date in a window on the dial, and that legacy of innovation underpins every modern iteration.

The case and bracelet of reference 278285RBRRRP are crafted entirely in 18k Everose gold, Rolex's proprietary rose gold alloy developed to maintain its warm, reddish hue over decades of wear. The President bracelet — originally created in 1956 for the Day-Date and reserved exclusively for Rolex's all-gold and platinum models — lends an unmistakable air of prestige. Its semi-circular three-piece links flow seamlessly from the case and sit with exceptional comfort on the wrist.

The dial is finished in a rose hue and set with Roman numeral hour markers, creating a harmonious palette that complements the warm tone of the Everose gold case. Roman numerals have long been a hallmark of Datejust elegance, and on this reference they reinforce a decidedly classical, jewellery-forward aesthetic. The signature Cyclops lens magnifying the date window at three o'clock remains one of the Datejust's most iconic and practical design signatures.

Framing the dial is a diamond-set bezel, in which precisely calibrated brilliant-cut diamonds are pavé-set to catch the light from every angle. This treatment transforms the watch from an instrument of timekeeping into a true piece of fine jewellery without compromising its wearability. The automatic movement within powers the watch reliably day after day, requiring no manual winding as long as the watch is worn regularly.

On the wrist, the 278285RBRRRP commands attention while remaining proportionate and comfortable for daily wear. The 31mm diameter makes it an ideal choice for those who prefer a refined, feminine presence over an oversized statement. Whether worn to a formal occasion or as an elevated everyday accessory, this Lady-Datejust 31 transitions effortlessly across contexts.

Bizak & Co. is proud to offer the Rolex Lady-Datejust 31 reference 278285RBRRRP for sale online. As a trusted pre-owned and grey-market luxury watch dealer, we invite you to contact our team directly to discuss availability, condition details, and purchasing options. Buy online with confidence or reach out to speak with a knowledgeable specialist who can guide you through every step of your acquisition.

Technical Details
Reference
278285RBRRRP
Model
Lady-Datejust 31
Movement
Automatic
Case material
Rose Gold
Bracelet material
Rose Gold
Dial
Rose dial with Roman numerals
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Lady-Datejust 31 ref. 278285RBRRRP special?
The 278285RBRRRP combines an 18k rose gold case and President bracelet with a diamond-set bezel and rose Roman dial, creating a cohesive all-rose-gold aesthetic that places it among the most luxurious expressions of the Lady-Datejust 31 line. The President bracelet, reserved exclusively for Rolex's precious-metal models, further elevates its prestige.

2. What movement powers the Rolex Lady-Datejust 31 278285RBRRRP?
This reference is powered by an automatic movement, meaning it winds itself via the natural motion of the wearer's wrist. Rolex automatic movements are renowned for their precision, durability, and low maintenance requirements.

3. What is the case size of the Lady-Datejust 31?
As the name indicates, the Lady-Datejust 31 measures 31mm in diameter. This size offers a versatile middle ground between the classic 28mm Datejust and larger 36mm models, suiting a wide range of wrist sizes and style preferences.

4. Is the Rolex Lady-Datejust 31 suitable for everyday wear?
Yes — the Lady-Datejust 31 is designed to be worn daily and is built to Rolex's exacting standards of durability. The 18k Everose gold case and President bracelet are highly resistant to scratching and tarnishing, making this a watch that rewards regular wear.

5. What dial and bezel does the 278285RBRRRP have?
This reference features a rose-colored dial with Roman numeral hour markers and a diamond-set bezel. The warm rose dial harmonizes beautifully with the Everose gold case, while the pavé diamond bezel adds brilliance and a fine-jewellery dimension.

6. How can I buy the Rolex Lady-Datejust 31 278285RBRRRP from Bizak & Co.?
You can purchase this Lady-Datejust 31 for sale directly through Bizak & Co. at bizakandco.com or by contacting our team for personalized assistance. We encourage prospective buyers to reach out to confirm current availability and discuss any questions about the watch's condition or documentation.

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Five-year warranty, separate from any manufacturer warranty.

Five-Year Warranty

Our five-year Bizak & Co. warranty covers manufacturing defects affecting mechanical operation under normal use, starting on delivery. It is separate from any remaining manufacturer warranty.

Exclusions include accidental damage, misuse, water damage, cosmetic damage, normal wear, loss and theft. Coverage and service availability for vintage or modified watches are confirmed in writing before purchase.

Read the full warranty terms and service instructions. 

Return policy

Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

Read eligibility, condition requirements, and exclusions.

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U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

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