Rolex Lady Datejust 69174 26mm Stainless Steel White Gold Fluted Bezel Jubilee Bracelet

The Rolex Lady Datejust 69174 is one of the most enduring expressions of feminine luxury in watchmaking history. Introduced as part of Rolex's storied Datejust family — the world's first self-winding waterproof wristwatch to display the date — the Lady Datejust scaled the iconic design to a refined 26mm case sized precisely for the wrist it was born to adorn. Reference 69174 sits at a particularly desirable intersection of materials: a stainless steel Oyster case paired with an 18k white gold fluted bezel, a combination that strikes the ideal balance between sporty resilience and haute horology glamour.

The case itself is a masterwork of Rolex's Oyster architecture. Machined from corrosion-resistant stainless steel and sealed with Rolex's screw-down Triplock crown system, the 26mm Oyster provides 100 metres of water resistance — a specification that places it well beyond the demands of everyday life. At just 26mm in diameter, the case sits flush and elegant on the wrist, never overpowering, always refined. The polished and brushed surface finishing alternates to accentuate every curve of the mid-case and lugs.

The 18k white gold fluted bezel is the jewel in this reference's crown, both literally and figuratively. White gold's cool, silvery lustre plays beautifully against the steel case, and the deep machine-cut fluting refracts light in all directions, giving the watch a brilliance that photographs cannot fully capture. This bezel configuration has long been the choice of collectors who want the prestige of precious metal without the full yellow-gold aesthetic, and on the 69174 it is executed to Rolex's uncompromising standard.

The five-piece Jubilee bracelet is perhaps the most celebrated bracelet in Rolex's catalogue. First introduced alongside the original Datejust in 1945, it is composed of alternating polished centre links and brushed outer links that create a supple, almost fabric-like drape on the wrist. Collectors of the Lady Datejust consistently cite the Jubilee as the bracelet that makes this watch feel most like fine jewellery without sacrificing wearability. On the 69174 it arrives in the correct stainless steel configuration, complementing the case material perfectly.

Powering reference 69174 is a Rolex automatic movement that delivers the self-winding, precise timekeeping for which the brand is celebrated worldwide. Rolex's movements in this lineage are known for their exceptional reliability and longevity, characteristics that make vintage and pre-owned Lady Datejust examples excellent long-term investments as well as daily companions. The movement is housed within the sealed Oyster case, shielded from dust, moisture, and the rigours of daily wear.

Bizak & Co. presents this Rolex Lady Datejust 69174 in mint condition, accompanied by its original papers — a pairing that is increasingly difficult to source and commands a meaningful premium among discerning buyers. Whether you are adding to an existing Rolex collection, seeking a timeless gift, or buying your first luxury watch online, this reference represents an exceptional opportunity. Reach out to the Bizak & Co. team to inquire, verify provenance, or secure this watch before it finds its next custodian.