Skip to product information
Rolex Lady Datejust 69174 26mm Stainless Steel White Gold Fluted Bezel Jubilee Bracelet

Rolex Lady Datejust 69174 26mm Stainless Steel White Gold Fluted Bezel Jubilee Bracelet Rolex Lady Datejust 69174 26mm Stainless Steel…

Reference 69174

Full watch configuration

Rolex Lady Datejust 69174 26mm Stainless Steel White Gold Fluted Bezel Jubilee Bracelet

$5,664.00
Requested condition
Pre-Owned
Requested accessories
Not Specified

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Rolex Lady Datejust 69174 26mm Stainless Steel White Gold Fluted Bezel Jubilee Bracelet

Rolex Lady Datejust 69174 26mm Stainless Steel White Gold Fluted Bezel Jubilee Bracelet

Current Catalogue Asking Price:

Your Offer

$

Submit your offer for review. Availability and the final price require confirmation.

Preferred Contact Method
I have a trade-in / add a note

Reserve with $200

Rolex Lady Datejust 69174 26mm Stainless Steel White Gold Fluted Bezel Jubilee Bracelet

Catalogue watch price: $5,664.00 USD

Your $200 deposit is applied to the watch’s purchase price. It is refundable only if Bizak & Co. cannot fulfill your order.

Estimated remaining balance: $. Pay by bank wire or cryptocurrency after we confirm your watch and final invoice. Shipping and applicable taxes are additional.

Shipping details · Return terms

Watch shipping is paid with the final balance: $100 for U.S. overnight delivery or $500 internationally. Applicable taxes and import charges are additional.

After payment, our team starts the tailored search and contacts you to confirm the specific watch and final invoice. A deposit does not guarantee a unit, the listed price or a delivery date.

Need installments? Check eligibility before paying a deposit.

Speak with a Bizak & Co. specialist about this piece

|Call or Text

The Rolex Lady Datejust 69174 is a 26mm stainless steel automatic dress watch distinguished by an 18k white gold fluted bezel and the classic Jubilee bracelet, offered in mint condition with original papers by Bizak & Co. The Oyster case pairs timeless proportions with Rolex's legendary build quality, while the white gold fluted bezel delivers the luminous contrast that has defined the Lady Datejust for generations.

Reference 69174 occupies a prized place in the Lady Datejust lineage, combining precious-metal bezel craftsmanship with everyday Oyster durability and 100 metres of water resistance. Contact Bizak & Co. today to buy this Lady Datejust 69174 online or learn more about adding it to your collection.

Compare it across every Lady Datejust reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady Datejust, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

Not the exact one you’re looking for?

Source your dream watch

Learn More

The Rolex Lady Datejust 69174 is one of the most enduring expressions of feminine luxury in watchmaking history. Introduced as part of Rolex's storied Datejust family — the world's first self-winding waterproof wristwatch to display the date — the Lady Datejust scaled the iconic design to a refined 26mm case sized precisely for the wrist it was born to adorn. Reference 69174 sits at a particularly desirable intersection of materials: a stainless steel Oyster case paired with an 18k white gold fluted bezel, a combination that strikes the ideal balance between sporty resilience and haute horology glamour.

The case itself is a masterwork of Rolex's Oyster architecture. Machined from corrosion-resistant stainless steel and sealed with Rolex's screw-down Triplock crown system, the 26mm Oyster provides 100 metres of water resistance — a specification that places it well beyond the demands of everyday life. At just 26mm in diameter, the case sits flush and elegant on the wrist, never overpowering, always refined. The polished and brushed surface finishing alternates to accentuate every curve of the mid-case and lugs.

The 18k white gold fluted bezel is the jewel in this reference's crown, both literally and figuratively. White gold's cool, silvery lustre plays beautifully against the steel case, and the deep machine-cut fluting refracts light in all directions, giving the watch a brilliance that photographs cannot fully capture. This bezel configuration has long been the choice of collectors who want the prestige of precious metal without the full yellow-gold aesthetic, and on the 69174 it is executed to Rolex's uncompromising standard.

The five-piece Jubilee bracelet is perhaps the most celebrated bracelet in Rolex's catalogue. First introduced alongside the original Datejust in 1945, it is composed of alternating polished centre links and brushed outer links that create a supple, almost fabric-like drape on the wrist. Collectors of the Lady Datejust consistently cite the Jubilee as the bracelet that makes this watch feel most like fine jewellery without sacrificing wearability. On the 69174 it arrives in the correct stainless steel configuration, complementing the case material perfectly.

Powering reference 69174 is a Rolex automatic movement that delivers the self-winding, precise timekeeping for which the brand is celebrated worldwide. Rolex's movements in this lineage are known for their exceptional reliability and longevity, characteristics that make vintage and pre-owned Lady Datejust examples excellent long-term investments as well as daily companions. The movement is housed within the sealed Oyster case, shielded from dust, moisture, and the rigours of daily wear.

Bizak & Co. presents this Rolex Lady Datejust 69174 in mint condition, accompanied by its original papers — a pairing that is increasingly difficult to source and commands a meaningful premium among discerning buyers. Whether you are adding to an existing Rolex collection, seeking a timeless gift, or buying your first luxury watch online, this reference represents an exceptional opportunity. Reach out to the Bizak & Co. team to inquire, verify provenance, or secure this watch before it finds its next custodian.

Technical Details
Reference
69174
Model
Lady Datejust
Movement
Automatic
Case material
Stainless Steel
Bracelet material
Stainless Steel
Case size
26mm
Requested condition
Pre-Owned
Requested accessories
Not Specified
FAQ

1. What makes the Rolex Lady Datejust 69174 special?
Reference 69174 combines a stainless steel Oyster case with an 18k white gold fluted bezel and the iconic Jubilee bracelet — a materials pairing that delivers both precious-metal glamour and everyday durability. Its 26mm proportions and mint condition with original papers make this a particularly desirable example for collectors and first-time luxury buyers alike.

2. What movement powers the Rolex Lady Datejust 69174?
The 69174 is powered by a Rolex automatic self-winding movement, the same hallmark of reliability and precision that underpins the entire Datejust family. Rolex automatic movements are renowned for their longevity and low maintenance requirements over decades of use.

3. What is the case size of the Lady Datejust 69174?
The Rolex Lady Datejust 69174 features a 26mm stainless steel Oyster case, the classic diameter for the Lady Datejust line. This size is considered ideally proportioned for a dress watch and has remained consistently popular among female collectors for generations.

4. Is the Rolex Lady Datejust 69174 suitable for everyday wear?
Yes — the Oyster case construction and 100 metres of water resistance make the 69174 robust enough for daily life, from the office to casual social occasions. Its dress-watch aesthetic means it also transitions seamlessly to formal settings, making it one of the most versatile women's luxury watches available.

5. What is the bezel and bracelet on the Lady Datejust 69174?
This reference is fitted with an 18k white gold fluted bezel, which provides a cool, luminous contrast to the stainless steel case. The bracelet is Rolex's classic five-piece Jubilee in stainless steel, prized for its supple, comfortable feel and its long association with the Datejust collection since 1945.

6. Is the Rolex Lady Datejust 69174 a good buy, and how do I purchase it from Bizak & Co.?
With original papers, mint condition, and the highly sought-after white gold fluted bezel and Jubilee combination, this 69174 represents excellent value in the pre-owned Rolex market. Contact Bizak & Co. directly through bizakandco.com to ask questions, confirm availability, or complete your purchase online with confidence.

Certified Authenticity

Every watch is authenticated before delivery.

Real Family Business

You're buying from genuine people, 30 years in business.

Bizak & Co. Warranty

Every watch is checked by us before shipping.

5 Years Warranty

Our five-year Bizak & Co. warranty covers manufacturing defects affecting mechanical operation under normal use, starting on delivery. It is separate from any remaining manufacturer warranty.

Exclusions include accidental damage, misuse, water damage, cosmetic damage, normal wear, loss and theft. Coverage and service availability for vintage or modified watches are confirmed in writing before purchase.

Read the full warranty terms and service instructions. 

90-Day Returns for Store Credit

Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

Read eligibility, condition requirements, and exclusions.

Insured delivery

Insured shipping

U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

You might also like...

Customer Reviews

Read our reviews on Trustpilot

  • Great family business

    Great family business. They went out of their way to make my purchase go smoothly, they definitely earned my watch business!

    Paul

    Read on Trustpilot ↗
  • Good seller

    Good seller. Honest family

    Mateusz

    Read on Trustpilot ↗
  • Honest family company

    Honest family company. I’ve done business many times!

    Mollie

    Read on Trustpilot ↗
  • Trusted Seller

    Trusted Seller, Definitely recommend for all watches purchase!

    Consumer

    Read on Trustpilot ↗
  • Trusted and honest seller

    Trusted and honest seller. Deal with confidence.

    Jean Dib

    Read on Trustpilot ↗