Rolex Lady-Datejust 31 31 mm 278288RBRRDP Yellow Gold/Diamonds Red

The Rolex Lady-Datejust 31 ref. 278288RBRRDP is one of the most extraordinary iterations of a watch that has defined feminine luxury since Rolex introduced the Lady-Datejust in 1957. As the first self-winding waterproof watch with a date display scaled for a woman's wrist, the Lady-Datejust has spent decades earning its place as an icon — and the 278288RBRRDP pushes that legacy into rarefied territory with its full complement of precious materials and gem-setting.

At 31mm, the case occupies a versatile middle ground between the classic 28mm Lady-Datejust and the larger Datejust 36, giving the wearer a presence that reads as distinctly contemporary while remaining graceful and refined. The case is crafted entirely in 18k yellow gold, Rolex's own proprietary alloy developed and poured in-house to ensure consistent color, hardness, and long-term brilliance. Yellow gold has long been the warmest and most classically opulent choice in the Datejust family, and on this reference it provides the ideal canvas for the diamonds and the dial color to shine.

The red ombré diamond-set dial is the undisputed focal point of the 278288RBRRDP. Rolex's dial-making workshops — widely considered among the finest in the industry — produce dials with a depth and luminosity that photographs rarely do justice. The rich red hue, rendered in an ombré gradation and set with diamonds, creates a visual drama that is simultaneously bold and sophisticated. Paired with a diamond-set bezel that frames the dial in scintillating brilliance, every angle of this watch catches the light in a different way. Hour markers and hands crafted in yellow gold complete a dial composition that feels wholly coherent despite its extravagance.

The President bracelet — available exclusively on Rolex's top-tier yellow gold, white gold, and Everose gold models — was introduced in 1956 and named in honor of the American presidency. Its semi-circular three-piece links have an architectural elegance that drapes beautifully on the wrist and is immediately recognizable to anyone who appreciates fine watchmaking. The concealed Crownclasp ensures a clean, uninterrupted line of gold around the wrist, making the bracelet as much a design statement as the watch itself. The 278288RBRRDP is powered by an automatic movement that embodies Rolex's commitment to precision and reliability, ensuring that the artistry of the case and dial is matched by the mechanical integrity within.

For the discerning buyer searching for a Rolex Lady-Datejust 31 278288RBRRDP for sale, Bizak & Co. offers the expertise and personalized service of a trusted luxury watch dealer. Whether you are adding this reference to an existing collection or purchasing a once-in-a-lifetime piece, our team is here to guide you through every detail. Reach out to Bizak & Co. to buy this Rolex online or in person and experience the standard of service that sets us apart.