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Rolex Lady-Datejust 31 31 mm 278288RBRRDP Yellow Gold/Diamonds Red

Rolex Lady-Datejust 31 31 mm 278288RBRRDP Yellow Gold/Diamonds Red Rolex Lady-Datejust 31 31 mm 278288RBRRDP Yellow…

Reference 278288RBRRDP

Full watch configuration

Rolex Lady-Datejust 31 31 mm 278288RBRRDP Yellow Gold/Diamonds Red

$67,517.00 $72,599.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

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Rolex Lady-Datejust 31 31 mm 278288RBRRDP Yellow Gold/Diamonds Red

Rolex Lady-Datejust 31 31 mm 278288RBRRDP Yellow Gold/Diamonds Red

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Rolex Lady-Datejust 31 31 mm 278288RBRRDP Yellow Gold/Diamonds Red

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The Rolex Lady-Datejust 31 ref. 278288RBRRDP is an 18k yellow gold automatic watch featuring a stunning red ombré diamond-set dial, a diamond-set bezel, and the iconic President bracelet. This 31mm reference represents one of the most opulent expressions in the Lady-Datejust collection, combining precious metal craftsmanship with lavish gem-setting throughout.

What sets the 278288RBRRDP apart is the breathtaking combination of the vivid red diamond dial against the warm luster of yellow gold and the diamond-encrusted bezel — a truly showstopping piece for the collector who demands the finest. Contact Bizak & Co. today to inquire about purchasing this exceptional Rolex Lady-Datejust 31 or to explore our curated selection of luxury timepieces.

Compare it across every Lady-Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

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The Rolex Lady-Datejust 31 ref. 278288RBRRDP is one of the most extraordinary iterations of a watch that has defined feminine luxury since Rolex introduced the Lady-Datejust in 1957. As the first self-winding waterproof watch with a date display scaled for a woman's wrist, the Lady-Datejust has spent decades earning its place as an icon — and the 278288RBRRDP pushes that legacy into rarefied territory with its full complement of precious materials and gem-setting.

At 31mm, the case occupies a versatile middle ground between the classic 28mm Lady-Datejust and the larger Datejust 36, giving the wearer a presence that reads as distinctly contemporary while remaining graceful and refined. The case is crafted entirely in 18k yellow gold, Rolex's own proprietary alloy developed and poured in-house to ensure consistent color, hardness, and long-term brilliance. Yellow gold has long been the warmest and most classically opulent choice in the Datejust family, and on this reference it provides the ideal canvas for the diamonds and the dial color to shine.

The red ombré diamond-set dial is the undisputed focal point of the 278288RBRRDP. Rolex's dial-making workshops — widely considered among the finest in the industry — produce dials with a depth and luminosity that photographs rarely do justice. The rich red hue, rendered in an ombré gradation and set with diamonds, creates a visual drama that is simultaneously bold and sophisticated. Paired with a diamond-set bezel that frames the dial in scintillating brilliance, every angle of this watch catches the light in a different way. Hour markers and hands crafted in yellow gold complete a dial composition that feels wholly coherent despite its extravagance.

The President bracelet — available exclusively on Rolex's top-tier yellow gold, white gold, and Everose gold models — was introduced in 1956 and named in honor of the American presidency. Its semi-circular three-piece links have an architectural elegance that drapes beautifully on the wrist and is immediately recognizable to anyone who appreciates fine watchmaking. The concealed Crownclasp ensures a clean, uninterrupted line of gold around the wrist, making the bracelet as much a design statement as the watch itself. The 278288RBRRDP is powered by an automatic movement that embodies Rolex's commitment to precision and reliability, ensuring that the artistry of the case and dial is matched by the mechanical integrity within.

For the discerning buyer searching for a Rolex Lady-Datejust 31 278288RBRRDP for sale, Bizak & Co. offers the expertise and personalized service of a trusted luxury watch dealer. Whether you are adding this reference to an existing collection or purchasing a once-in-a-lifetime piece, our team is here to guide you through every detail. Reach out to Bizak & Co. to buy this Rolex online or in person and experience the standard of service that sets us apart.

Technical Details
Reference
278288RBRRDP
Model
Lady-Datejust 31
Movement
Automatic
Case material
Yellow Gold
Bracelet material
Yellow Gold
Dial
Red ombré diamond-set dial
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Lady-Datejust 31 ref. 278288RBRRDP special?
The 278288RBRRDP stands out for its rare combination of an 18k yellow gold case, a red ombré diamond-set dial, a diamond-set bezel, and the exclusive President bracelet — all in a versatile 31mm format. This level of gem-setting and precious metal throughout places it at the very top of the Lady-Datejust lineup. It is a showpiece as much as it is a precision timepiece.

2. What movement powers the Rolex Lady-Datejust 31 278288RBRRDP?
The 278288RBRRDP is powered by an automatic movement, consistent with Rolex's commitment to in-house mechanical excellence across the Datejust collection. Rolex automatic movements are renowned for their precision, durability, and low-maintenance reliability. The self-winding mechanism means the watch winds itself through the natural motion of the wearer's wrist during daily wear.

3. What is the case size of the Lady-Datejust 278288RBRRDP?
The case measures 31mm in diameter, placing it in Rolex's mid-size Lady-Datejust tier between the classic 28mm and the larger 36mm Datejust. This size is widely appreciated for its versatility — substantial enough to make a statement yet refined enough to wear elegantly with any attire. The 18k yellow gold case is also set with diamonds, adding to its visual impact beyond the dial and bezel.

4. Is the Rolex Lady-Datejust 31 278288RBRRDP suitable for everyday wear?
The Lady-Datejust 31 is designed to be both a luxury object and a practical daily watch, with an automatic movement and a water resistance of 100 meters (330 feet) that make it genuinely wearable. However, given the extensive diamond-setting on this particular reference, many collectors reserve it for special occasions or evening wear. Its durability and Rolex engineering quality mean it can handle daily use, though the gem-set dial and bezel merit mindful care.

5. What are the key materials and dial details on the 278288RBRRDP?
The watch features an 18k yellow gold case and President bracelet, a diamond-set bezel, and a striking red ombré diamond-set dial. Rolex produces its yellow gold alloy in-house to its own specifications, ensuring consistent color and hardness. The red dial with diamond hour markers creates a vivid, luxurious aesthetic that is immediately eye-catching.

6. How can I buy the Rolex Lady-Datejust 31 278288RBRRDP from Bizak & Co.?
You can purchase the Rolex Lady-Datejust 31 ref. 278288RBRRDP directly through Bizak & Co. at bizakandco.com or by contacting our team directly for personalized assistance. We are a dedicated luxury watch dealer committed to providing an exceptional buying experience for discerning collectors. Reach out to us to confirm availability, discuss details, and arrange your purchase with confidence.

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Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

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