Rolex Lady-Datejust 31 31 mm 278271WRJ Steel/Rose Gold White

The Rolex Lady-Datejust 31 is one of the most enduring icons in fine watchmaking, tracing its origins to the original Datejust introduced in 1945—the first wristwatch to feature an automatically changing date display. Over decades the line evolved to serve a broader range of wearers, and the 31mm case size represents the sweet spot between the classic 28mm Lady-Datejust and the full-sized 36mm Datejust, offering a modern, slightly bolder presence on the wrist while remaining unmistakably refined.

Reference 278271WRJ is distinguished by its two-tone construction in Rolex's proprietary Oystersteel—an alloy from the 904L steel family prized for its exceptional corrosion resistance and lustrous finish—paired with 18k Everose gold, Rolex's exclusive rose-gold alloy formulated to resist fading over time. The 18k Everose gold fluted bezel is a signature Lady-Datejust detail, its serrated facets catching light at every angle and adding a jewellery-like character that sets this reference apart from plain-bezel alternatives.

The white dial provides a clean, timeless backdrop that reads easily in all lighting conditions and complements both the warm Everose gold accents and the cooler steel case flanks. Hour markers and the iconic cyclops lens magnifying the date window at 3 o'clock complete a dial layout that has remained consistently desirable across collector generations. The five-piece Jubilee bracelet—a design exclusive to the Datejust family since 1945—adds a dressy, flowing drape to the wrist, balancing flexibility with security.

Powering reference 278271WRJ is a Rolex-certified automatic movement, providing the self-winding convenience expected of a modern luxury sports-dress watch. The Oyster case is rated to 100 metres (330 feet) of water resistance, making this Lady-Datejust genuinely versatile for everyday wear including casual water exposure. The screw-down crown and solid case back ensure the movement remains protected in the demands of daily life.

For collectors and first-time luxury watch buyers alike, the Lady-Datejust 31 in the 278271WRJ configuration represents outstanding value in the pre-owned and gray-market segment. The two-tone Everose and steel aesthetic is perennially in demand, meaning this reference holds its appeal across trends. Whether you are searching for a significant gift, a personal milestone piece, or a wearable investment, this watch delivers on every front.

Bizak & Co. is a trusted independent dealer specializing in pre-owned and new luxury timepieces. Browse the Rolex Lady-Datejust 31 278271WRJ for sale at bizakandco.com or contact our team directly for condition details, pricing, and secure purchase options. We are not an authorized Rolex dealer, and all Rolex trademarks remain the property of Rolex SA.