Rolex Lady-Datejust 31 31 mm 278271WRJ Steel/Rose Gold White

Rolex Lady-Datejust 31 31 mm 278271WRJ Steel/Rose Gold White Rolex Lady-Datejust 31 31 mm 278271WRJ Steel/Rose…

Name: Rolex Lady-Datejust 31 31 mm 278271WRJ Steel/Rose Gold White
Brand: Rolex
SKU: 278271WRJ
Price: 15809.0 USD

Reference 278271WRJ

Full watch configuration

Rolex Lady-Datejust 31 31 mm 278271WRJ Steel/Rose Gold White

$15,809.00 ~~$16,999.00~~

Requested condition: Brand New
Requested accessories: Full Set

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

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The Rolex Lady-Datejust 31 ref. 278271WRJ is a 31mm two-tone luxury watch combining Oystersteel and 18k Everose gold with a crisp white dial, rose gold fluted bezel, and five-piece Jubilee bracelet. The automatic movement and 100-metre water resistance make this reference as capable as it is elegant.

Reference 278271WRJ stands out for its harmonious blend of Everose gold and steel—a combination that transitions effortlessly from desk to dinner. Contact Bizak & Co. today to purchase this Lady-Datejust 31 or to ask about current availability and pricing.

Compare it across every Lady-Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

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The Rolex Lady-Datejust 31 is one of the most enduring icons in fine watchmaking, tracing its origins to the original Datejust introduced in 1945—the first wristwatch to feature an automatically changing date display. Over decades the line evolved to serve a broader range of wearers, and the 31mm case size represents the sweet spot between the classic 28mm Lady-Datejust and the full-sized 36mm Datejust, offering a modern, slightly bolder presence on the wrist while remaining unmistakably refined.

Reference 278271WRJ is distinguished by its two-tone construction in Rolex's proprietary Oystersteel—an alloy from the 904L steel family prized for its exceptional corrosion resistance and lustrous finish—paired with 18k Everose gold, Rolex's exclusive rose-gold alloy formulated to resist fading over time. The 18k Everose gold fluted bezel is a signature Lady-Datejust detail, its serrated facets catching light at every angle and adding a jewellery-like character that sets this reference apart from plain-bezel alternatives.

The white dial provides a clean, timeless backdrop that reads easily in all lighting conditions and complements both the warm Everose gold accents and the cooler steel case flanks. Hour markers and the iconic cyclops lens magnifying the date window at 3 o'clock complete a dial layout that has remained consistently desirable across collector generations. The five-piece Jubilee bracelet—a design exclusive to the Datejust family since 1945—adds a dressy, flowing drape to the wrist, balancing flexibility with security.

Powering reference 278271WRJ is a Rolex-certified automatic movement, providing the self-winding convenience expected of a modern luxury sports-dress watch. The Oyster case is rated to 100 metres (330 feet) of water resistance, making this Lady-Datejust genuinely versatile for everyday wear including casual water exposure. The screw-down crown and solid case back ensure the movement remains protected in the demands of daily life.

For collectors and first-time luxury watch buyers alike, the Lady-Datejust 31 in the 278271WRJ configuration represents outstanding value in the pre-owned and gray-market segment. The two-tone Everose and steel aesthetic is perennially in demand, meaning this reference holds its appeal across trends. Whether you are searching for a significant gift, a personal milestone piece, or a wearable investment, this watch delivers on every front.

Bizak & Co. is a trusted independent dealer specializing in pre-owned and new luxury timepieces. Browse the Rolex Lady-Datejust 31 278271WRJ for sale at bizakandco.com or contact our team directly for condition details, pricing, and secure purchase options. We are not an authorized Rolex dealer, and all Rolex trademarks remain the property of Rolex SA.

Reference: 278271WRJ
Model: Lady-Datejust 31
Movement: Automatic
Case material: Two-Tone
Bracelet material: Two-Tone
Dial: White
Case size: 31mm
Requested condition: Brand New
Requested accessories: Full Set

1. What makes the Rolex Lady-Datejust 31 ref. 278271WRJ special?
Reference 278271WRJ combines Oystersteel and 18k Everose gold in a 31mm Oyster case with a white dial, rose gold fluted bezel, and the classic Jubilee bracelet—a configuration that balances dressy elegance with everyday durability. The Everose gold alloy used by Rolex is formulated to resist fading, ensuring the warm rose-gold tone remains vivid for decades.

2. What movement powers the Rolex Lady-Datejust 31 278271WRJ?
This reference is equipped with a Rolex automatic (self-winding) movement that winds itself through the natural motion of the wearer's wrist. Rolex manufactures its movements entirely in-house and certifies them as chronometers for precision timekeeping.

3. What is the case size of the Lady-Datejust 278271WRJ?
The case measures 31mm in diameter, placing it between the classic 28mm Lady-Datejust and the 36mm Datejust. This size is popular with wearers who want a watch with a confident wrist presence that still reads as a refined dress piece.

4. Is the Rolex Lady-Datejust 31 suitable for everyday wear?
Yes. The Oyster case is water resistant to 100 metres (330 feet), the screw-down crown seals the movement against moisture, and Oystersteel is highly resistant to corrosion and scratching. These features make the 278271WRJ a practical daily-wear watch as well as a special-occasion piece.

5. What dial and bezel does the 278271WRJ have?
The dial is white, providing a clean and legible background with the date displayed at 3 o'clock under Rolex's characteristic cyclops magnification lens. The bezel is 18k Everose gold with a fluted design, one of the most recognizable and collectible bezel styles in the Datejust family.

6. How can I buy the Rolex Lady-Datejust 31 278271WRJ from Bizak & Co.?
You can find this reference for sale at bizakandco.com or reach out to our team directly for current availability, condition information, and pricing. Bizak & Co. is an independent luxury watch dealer and not an authorized Rolex retailer; all transactions are conducted with full transparency about provenance and condition.

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